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<pre><pre>Netflix raises prices for British subscribers

Netflix raises prices for its UK customers based on its standard and premium streaming plans, as reported by The Guardian. The standard plan, which makes it possible to stream in HD on two devices simultaneously, is £ 8.99, an increase of £ 7.99. The premium subscription, which makes it possible to stream on up to four devices in Ultra HD, costs £ 11.99, an increase of £ 2 compared to the previous £ 9.99. The standard standard definition plan remains unchanged at £ 5.99.

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The price increases will be passed on to existing customers in the UK in the coming weeks, while new customers will immediately start paying the new subscription fees.

Netflix increased the cost for all its streaming plans for US customers in January of this year and cited price increases as a necessary part of the expansion of the original content offering. The company invests in original programming and license rights for series such as friends, while it is preparing to compete against streaming competitors such as Disney + and the upcoming Apple TV Plus service. friends was a $ 100 million deal that gave Netflix the exclusive rights for all 10 seasons until the end of 2019, killing Hulu and WarnerMedia. Netflix spent $ 12 billion in content in 2018, and Variety reports that the company is expected to spend $ 15 billion this year. With these incremental price increases, customers pay the price for all that premium content.