Netflix launches a super cheap mobile-friendly version of the streaming platform in India that costs just $ 2.80 a month
- Streaming giant has made an ambitious offer to attract a huge user base in India
- They charge 199 Indian rupees monthly to customers, which equals £ 2.30
- The subscription is limited to one device and the lowest quality streaming without mirroring
Netflix has already cornered the on-demand streaming market in much of the world and now it is taking a step to conquer an emerging and lucrative market – India.
It has launched a super cheap mobile-friendly version of its platform in the country that costs only $ 2.30 a month (Rs 199).
The media giant's plan is limited to one device and standard-quality streaming without the possibility of TV mirroring, but is still expected to attract millions of users.
It comes as Netflix bosses fight for custom with other major brands in India, such as Disney & # 39; s Hotstar, which has 300 million users, and Amazon Prime Video.
New deal: the media giant's plan is limited to one device and standard-quality streaming without the possibility of TV mirroring, but is still expected to attract millions of brand new users
Netflix currently has only two million users in the South Asian country, despite a population of over one billion.
Last year, Netflix CEO Reed Hastings said that India could offer Netflix 100 million new users in the coming years – if they could find their rivals smarter.
The news comes after the Netflix share fell earlier this month after a dramatic slowdown in growth.
The company picked up 2.7 million subscribers worldwide for the period April-June, far below the 5 million subscribers they had predicted.
The disappointment in the second quarter comes after Netflix attracted nearly 10 million subscribers in the first three months of the year, more than any other quarter since the debut of its video streaming service 12 years ago.
& # 39; Netflix had a good early start, but growth has been slow over the past six months, as the massive Indian consumer market remains value conscious & # 39 ;, said Mihir Shah, vice president of research firm Media Partners Asia. TechCrunch.
Size for growth: Netflix currently has only two million users in the South Asian country, despite a population of over one billion
& # 39; With 200 rupees, Netflix could tap into a significant target market in India. You could draw parallels from the Indian multiplex industry, which caters for 100 million consumers who spend an average of US $ 4 per film, & he added.
Unfortunately for customers outside of India, the new super-cheap mobile plan is not expected to be extended to other markets, meaning that British users can still expect £ 9.99 or 867 Indian rupees.
Similarly, American viewers will still have to force $ 12.99 (£ 10.38).
HOW CAN YOU LOOK A YEAR VALUE OF NETFLIX CONTENT
Kinnari Naik, from the University of Leicester, discovered that an unemployed adult could view all 1,399 pieces of content uploaded to Netlfix in 2017 by following a strict routine.
The performance would last 236.5 days, assuming the viewer spent 13 hours 50 minutes and 40 seconds a day – 58 percent of their time – on Netflix.
The study has allocated time outside of watching Netflix to accommodate:
- Four pints (two liters) of liquid per day, divided into four 176 ml (500 ml) portions, with a 10-minute allocation for each drinking break
- Three meals of 30 minutes.
- Bathe and wash daily for 15 minutes
- Seven breaks of five minutes to pee
- Another 10 minutes to pass the stool.
- The allocated sleep time was only seven hours
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