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HomeTechNetflix just dropped its basic ad-free plan in the US and UK

Netflix just dropped its basic ad-free plan in the US and UK


If you’re already subscribed to the basic plan, you can keep your subscription as long as you don’t cancel or change your plan. But if you were looking to switch your Netflix subscription to a cheaper ad-free plan, you’re out of luck. With this change, Netflix now only offers an ad-supported tier at $6.99 (£4.99)/month, the standard plan at $15.49 (£10.99)/month, and the premium plan at $19.99 (£15.99)/month.

Netflix previously hid its basic plan behind a “see all plans” button.
Image: Netflix

The basic $9.99/month tier served as a happy medium between Netflix’s more expensive ad-free tiers and its ad-supported plan, allowing you to stream in HD on only one device at a time. It’s still unclear when Netflix made this change or if it plans to do the same in more countries. The company did not immediately respond to the edgeRequest for more information.

Unfortunately, Netflix’s basic plan was written on the wall when it quietly removed it in Canada. In the US and UK, Netflix also began hiding the basic plan when new users signed up for the platform, requiring them to click the “see all plans” button to make it appear as an option alongside their other plans. The basic plan also did not allow you to add an additional member to your account as part of their shared payment policy.

Netflix is ​​set to report its earnings this afternoon, so we probably won’t have to wait long to hear more about this decision.

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