Netflix is ​​announcing a new reality TV show called Byron Baes that will follow local influencers

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Netflix announces new reality show Byron Baes about glamorous influencers in NSW’s hotspot – and The Block’s Elyse Knowles is tipped for a lead role

Netflix will release an original reality series about Byron Bay influencers.

The show, which will be called Byron Baes, was announced by the streaming giant on Thursday morning.

And according to The Sydney Morning Herald, The Block star and model Elyse Knowles has been ‘hotly tipped’ for a lead role.

Available soon!  Netflix is ​​going to release an original reality series about Byron Bay influencers, aptly named Byron Baes

Available soon! Netflix is ​​going to release an original reality series about Byron Bay influencers, aptly named Byron Baes

Byron Baes will run eight episodes in total.

Netflix’s director of content for Australia and New Zealand, Que Minh Luu, said it was a ‘no brainer’ to give the show the green light.

“You have this clique, or live feed as we called it, of Instagrammers, who all live in Byron, and there are a lot of them,” Ms Luu said.

Back to TV: According to The Sydney Morning Herald, The Block star and model Elyse Knowles is 'hotly tipped' for a lead role

Back to TV: The Block star and model Elyse Knowles is 'hotly tipped' for a lead role, according to The Sydney Morning Herald

Back to TV: The Block star and model Elyse Knowles is ‘hotly tipped’ for a lead role, according to The Sydney Morning Herald

Byron Baes follows the influencers in their daily lives, but does not criticize the influencer culture.

‘I’m not going to convict anyone for having a product to sell. Musicians have music to sell. I have ideas to sell, ”added Ms. Luu.

A press release for the program describes Byron Baes as a ‘docu-soap series’.

Incoming!  Netflix's director of content for Australia and New Zealand, Que Minh Luu, gave the show a green light as a 'no brainer'.  Pictured is Byron Bay influencer Ruby Tuesday Matthews

Incoming!  Netflix's director of content for Australia and New Zealand, Que Minh Luu, gave the show a green light as a 'no brainer'.  Pictured is Byron Bay influencer Ruby Tuesday Matthews

Incoming! Netflix’s director of content for Australia and New Zealand, Que Minh Luu, gave the show a green light as a ‘no brainer’. Pictured is Byron Bay influencer Ruby Tuesday Matthews

“This is our love letter to Byron Bay,” it says.

It’s not just Chris [Hemsworth] and Zac [Efron]’s backyard; it’s the playground of more celebrity-adjacent-neighboring influencers that you can poke a selfie stick at. ‘

There will also be ‘fights, flings and heartbreaks’ on offer.

Sounds pretty good: A press release for the show states that Byron Baes is a `` docu-soap series. ''  It also promises 'fights, flings and heartbreaks'

Sounds pretty good: A press release for the show states that Byron Baes is a `` docu-soap series. ''  It also promises 'fights, affairs and heartbreak'

Sounds pretty good: A press release for the show states that Byron Baes is a “ docu-soap series. ” It also promises ‘fights, affairs and heartbreak’

Byron Baes is produced by Eureka Productions.

Emma Lamb, known for her work on Married At First Sight and The Real Housewives of Sydney, will act as executive producer.

Byron Bay has become a celebrity hotspot in recent years, after Chris Hemsworth and his wife, Elsa Pataky, built a $ 30 million mega home in nearby Broken Head.

Since the Covid-19 pandemic, there has been an influx of Hollywood stars to the area, including Zac Efron, Nicole Kidman and Melissa McCarthy.

Celebrity Hub: In recent months, Byron Bay has become a celebrity hub thanks to Chris Hemsworth and his wife Elsa Pataky who built a $ 30 million mansion in the area.  Zac Efron had also been based in Byron Bay for the past few months

Celebrity Hub: In recent months, Byron Bay has become a celebrity hub thanks to Chris Hemsworth and his wife Elsa Pataky who built a $ 30 million mansion in the area.  Zac Efron had also been based in Byron Bay for the past few months

Celebrity Hub: In recent months, Byron Bay has become a celebrity hub thanks to Chris Hemsworth and his wife Elsa Pataky who built a $ 30 million mansion in the area. Zac Efron had also been based in Byron Bay for the past few months

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