Netflix has announced that it will reveal its viewer data for the original content of the site to video makers and viewers.
The streaming giant announced a record number of 9.6 million subscribers – including 7.86 million outside the US – in its quarterly earnings report last night.
Netflix also picks up Apple and Disney's upcoming competition, both of which are launching rival services, and says that newcomers will not impact Netflix's growth.
The statement is a courageous reversal in Netflix's apparent policy of keeping their audience numbers secret from their content.
Ted Sarandos, head of Netflix, said he would roll out & # 39; more specific data & # 39; in an effort to make the company more transparent.
Traditional broadcasters and film studios routinely release their figures, but Netflix has largely avoided this.
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Netflix has announced that it will reveal its viewer data for the original content of the site to video makers and viewers. The streaming giant announced a record number of 9.6 million subscribers in its quarterly report (file photo) last night
NETFLIX & # 39; S TOP FIVE SHOWS FROM 2018
The best performing shows from Neflix in the US were not made by the streaming company, according to data released by Jumpshot in 2018.
1. The American version of The Office (owned by NBC)
2. Friends (owned by Warner)
3. Parks and recreation (NBC)
4. Gray & # 39; s Anatomy (Disney)
5. New girl (20th Century Fox).
& # 39; We are in the middle of a content arms race, which until now has been driven by Netflix's investment in content licensing and the creation of original content & # 39 ;, marketing expert Bea Alonso from Ooyala, a company that said on video, to MailOnline.
& # 39; However, when players like Disney appear on the market, it is not surprising that we see such unusual movements of Netflix, they may try to emphasize their dominance in the market while others want to see a piece of their pie, especially when they try to compete with content that touches the hearts of the generations of different viewers, such as Disney & # 39; s.
& # 39; Fundamentally, though, Netflix & # 39; s biggest distinguishing factor is actually the supply chain, especially when it comes to enabling such a rapid expansion to new markets and to show viewers the content they want to see to to increase the number of subscribers and viewers.
& # 39; It is this efficiency in the supply chain that will eventually make or break platforms such as Disney +. After all, content does not make money while it is in production. & # 39;
The company revealed in January that Bird Box, a Netflix show starring Sandra Bullock, was watched on the platform in the first week by 26 million subscribers.
However, the explanation was answered with cynicism as to whether the numbers were real, estimated or based on significant viewing.
However, in the statement last night, Netflix did not reveal what a stream is and whether members and their households watched content until their completion.
& # 39; In the next few months we will be rolling out more specific, detailed reporting & # 39 ;, said Mr. Sarandos in the statement.
& # 39; First to our producers, and then to our members, and more fully transparent about what people watch on Netflix around the world. & # 39;
Netflix has long been saving the number of viewers whose original content is kept secret. On their quarterly report last night, Netflix's chief officer, Ted Sarandos, pictured here at a March event, said he would roll out & # 39; more specific data & # 39 ;.
Last quarter, the company explained that, due to their highly variable length, a viewer would count if they had completed at least one episode of a TV series.
For a film, they count a viewer if they watch 70 percent of it.
The company has not announced that they would share figures on titles that may not have had impressive results.
MailOnline contacted Netflix for comments, but they had not responded at the time of publication.
Details of how some of Netflix & # 39; s newer content went – including the Frye Festival documentary and The Highway Men movie led by Kevin Costner and Woody Harrelson – were also released last night.
Netflix revealed in January that Bird Box, a Netflix show starring Sandra Bullock, was watched on the platform by 26 million subscribers in the first week. However, the explanation was answered with cynicism as to whether the numbers were real, estimated or based on significant viewing
More than 20 million affiliated households watched the documentary FYRE: The Greatest Party That Never Happened during the first month on Netflix
The documentary series Our Planet has been viewed by more than 25 million affiliated households since its release earlier this month.
More than 20 million affiliated households watched the documentary FYRE: The Greatest Party That Never Happened during the first month on Netflix.
About 40 million household members streamed The Highway Men with Kevin Costner and Woody Harrelson.
& # 39; We are trying to find a place where we can be a lot more transparent, both among our producers and our customers, who are incredibly interested in making better choices, Mr. Sarandos commented on just over a half hourly call with CEO Reed Hastings.
& # 39; Very often that is strongly influenced by what the world views. & # 39;
Mr. Hastings said that the & # 39; real benchmark is that we can keep our members happy and that subscriber base can grow as we did in the first quarter. & # 39;
Subscriber growth, now only 150 million worldwide, comes after a recent price increase in January.
Netflix's strategy was long ago to offer the service with both original content and licensed programs & # 39; s from other programmers.
According to estimates, Netflix will spend $ 15 billion (£ 12 billion) on content this year.
For comparison, Disney and Apple, both of which have revealed competing streaming services for subscriptions in recent months, only want to spend a combined estimate of around $ 4 or 5 billion (£ 3 to £ 4 billion).
Netflix has recently been forced to pay a reported $ 100 million (£ 76 million) to Warner, which will launch its own streaming service in 2019 to hold Friends for only one year.
Disney, owner of the Marvel franchise and launching a streaming service called Disney + in November, also pulled many of its Marvel shows from Netflix last year.
WHICH SHOWS WILL BE AVAILABLE ON APPLE'S NEW NETFLIX RIVAL STREAMING SERVICE?
Apple takes a one-billion-dollar bet on its own on-demand television service to be launched in 2019.
The streaming platform, which will rival the popular Netflix and Amazon Prime Video services, is scheduled for release as early as March next year, reports suggest.
Since October 2017, the company has purchased ten projects – nine of which have been lit green for a full series.
The shows are supported by a budget of $ 1 billion (£ 760 million).
The programming would only be available on a subscription channel, most likely bundled with the existing Apple Music streaming service.
They contain –
- A psychological thriller from & # 39; The Sixth Sense & # 39; director M. Night Shyamalan about a couple looking for a lost child.
- A drama series about a morning show in the network with Jennifer Aniston and Reese Witherspoon.
- A series about the life of hip hop magnate Dr. Dre, called Vital Signs.
- A drama series from & # 39; La La Land & # 39; director Damien Chazellae.
- A revival of Steven Spielberg & # 39; s acclaimed 1985 anthology series & # 39; Amazing Stories & # 39 ;.
- A space drama by Battlestar Galactica maker Ronald D. Moore.
- The company is also working on projects with comedienne Kristen Wiig and Academy Award-winning actress Octavia Spencer.
According to sources near the project, several projects have been delayed by Apple, which has reduced adult content.
The show of Mr. Night Shyamalan is said to have been pushed back because Apple requested the removal of crucifixes from the main characters' house.
The drama series of the news network has also been reduced because exec & # 39; s hoped for a more & # 39; cheerful & # 39; show.
Vital Signs was completely canceled after Apple director Tim Cook talked about scenes with cocaine, an orgy and & # 39; drawn weapons & # 39 ;.