A new Netflix documentary has perplexed Britons, with some calling it “bizarre” and “intense propaganda.”
Viewers were upset that Netflix had commissioned 24 Hours at Tesco, with the film following staff at the supermarket giant.
Netflix describes the documentary as “a unique special that explores the secrets behind Britain’s largest supermarket chain and explains what 24 hours at Tesco is really like.”
Viewers on social media were divided, with some thinking the 43-minute-long documentary simply served as an advertisement for the retailer.
Meanwhile, others praised the retailer, with one even claiming they ditched the night to stay home and watch the Tesco documentary.
A new Netflix documentary has perplexed Brits, with some calling it “bizarre” and “intense propaganda.” In the photo: the Netflix logo.
Viewers were upset that Netflix had commissioned 24 Hours at Tesco, with the film following staff at the supermarket giant.
Netflix describes the documentary as “a unique special exploring the secrets behind Britain’s largest supermarket chain and explaining what 24 hours at Tesco is really like.”
One user took to X, formerly known as Twitter, to express his disappointment at what he perceived as overt self-promotion from Tesco.
They joked: “Watching 24 Hours in Tesco on Netflix out of pure curiosity, and it’s a very intense and strange Tesco advert.”
‘Someone on the show called the store “Everything for everyone.” “Tesco… has what shoppers crave.”
Another chimed in to agree: ‘Very true. Propaganda’.
A different user joked: “Spending 24 hours in Tesco in the top three UK films has to be the most British thing ever.”
Netflix viewers were divided over the supermarket documentary, with some calling it a promotion, while others enjoyed a rare glimpse of the big-box retailer.
Another joked: “Just watched 24 Hours in Tesco on Netflix.” I have never felt more proud to be a Clubcard holder than today. Absolutely fantastic stuff.’
And one even went so far as to call the documentary “a success.”
Another X user wrote: “I love 24 hours in Tesco,” while another admitted: “I was
