Facebook's data privacy scandal seems to have had an impact on its users.
A new study by Pew Research surveyed users to measure their activity on the site in the last 12 months.
They discovered that a large part of the population had taken a prolonged break from Facebook, while 26 percent had eliminated the application altogether.
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Facebook's data privacy scandal seems to have had an impact on its users. A new study by Pew Research surveyed users to measure their activity on the site in the last 12 months
For the study, researchers surveyed 4,594 American adults between May 29 and June 11.
Of the respondents, 54 percent said they had changed their privacy settings, while 42 percent had taken a break from the site.
Overall, 74 percent of respondents took at least one of those actions in the last 12 months.
Interestingly, Pew found that respondents' answers differ greatly based on their age.
They discovered that younger users were much more likely than older users to have altered their privacy settings or removed the Facebook application from their phone.
An astonishing 44 percent of users between the ages of 18 and 29 have removed the Facebook application from their phone, compared to only 12 percent of users 65 and older.
For the study, researchers surveyed 4,594 American adults between May 29 and June 11. Of those respondents, 54% said they had changed their privacy settings, while 42% had taken a break.
Meanwhile, only one third of Facebook users aged 65 or older have changed their privacy settings compared to 64 percent of younger users.
Similar proportions of adults and younger users have taken a break from Facebook in the last year.
The findings come after the Cambridge Analytica scandal that shook Facebook earlier this year.
In March, it was discovered that the data of more than 87 million users had been unknowingly collected by the research affiliated with Trump, Cambridge Analytica.
Interestingly, the researchers found that younger users were much more likely than older users to have altered their privacy settings or removed the Facebook application from their phone.
The findings come after the Cambridge Analytica scandal that shook Facebook in March and, ultimately, led CEO Mark Zuckerberg (pictured) to testify before Congress.
The event sparked intense scrutiny over how Facebook and other Silicon Valley giants manage and secure users' personal data.
Facebook CEO Mark Zuckerberg even appeared in front of the Congress to discuss the issue.
The company also introduced greater privacy controls for users to manage their data, while launching stricter policies for third-party advertisers on the site that limited the types of data they could collect from users.
As part of the new privacy controls, Facebook began to allow users to download and review any information the site has collected about them.
WHAT IS THE SCANDAL OF CAMBRIDGE ANALYTICA?
The Cambridge Analytica communication companies have offices in London, New York, Washington, as well as in Brazil and Malaysia.
The company boasts that it can & # 39; find its voters and move them into action & # 39; through data-driven campaigns and a team that includes data scientists and behavioral psychologists.
"Within the United States, we have played a pivotal role in winning presidential races, as well as in legislative and state elections," with data from more than 230 million US voters, Cambridge Analytica said on its website.
The company benefited from a feature that meant applications could request permission to access their own data, as well as data from all their Facebook friends.
Cambridge Analytica benefited from a feature that meant applications could request permission to access their own data, as well as data from all their Facebook friends
IInitially it was estimated that the company could extract information from 55 million Facebook users, even though only 270,000 people gave them permission to do so.
But, since then, Facebook revealed that the number was really as high as 87 million.
This was designed to help them create software that can predict and influence voter choices at the polls.
The data firm suspended its executive director, Alexander Nix, after recordings of him made a series of controversial claims, including alarms that Cambridge Analytica played a key role in the election of Donald Trump.
It is said that this information was used to help the Brexit campaign in the United Kingdom.
The Pew survey found that approximately one in ten, or approximately 9 percent, of Facebook users have downloaded their personal data on Facebook.
"But despite its relatively small size as part of the Facebook population, these users are very aware of privacy," Pew explained.
"Approximately half of the users who have downloaded their personal data from Facebook (47%) have removed the application from their cell phone, while 79% have chosen to adjust their privacy settings."
However, the survey found no correlation between users' willingness to take a break from Facebook and their political opinions.
"… Almost identical parts of Democrats and Republicans (including independent politicians who favor any of the parties) use Facebook," Pew said.
"Republicans are no more likely than Democrats to take a break from Facebook or eliminate their phone application last year."
WHAT HAS FACEBOOK DONE TO ADDRESS PRIVACY CONCERNS?
Facebook is renewing its privacy tools, as it derives from criticism of its data practices and faces tougher European regulations in the coming months.
The changes will not affect Facebook's privacy policies or the types of data it collects from its users.
But the company expects its 2.2 billion users to find it easier to navigate their complex and often confusing security and privacy settings.
Facebook is renewing its privacy tools, as it derives from criticism of its data practices and faces tougher European regulations in the coming months. This image shows how the configuration will appear before (on the left) and after (on the right) the redesign
Facebook says it is trying to make controls easier to find and to give users a simpler way to access and download the data they collect on them.
The announcement follows revelations that the consulting firm affiliated with Trump obtained data on millions of unsuspecting users of Facebook.
Facebook also faces criticism for collecting years of data about calls and text stories from Android users.
This image shows a redesign of Facebook's privacy tools. The changes will not affect Facebook's privacy policies or the types of data it collects from users, but the company hopes that users will find it easier to navigate their menus of complex configurations.
Among the changes, Facebook facilitates the search of configurations and data tools, presents a new menu of shortcuts to privacy and is adding tools to search, download and delete your Facebook data
"We have heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed.
"We are taking additional measures in the coming weeks to put more people in control of their privacy.
"Most of these updates have been in process for some time, but the events of the past few days underscore their importance."
Among the changes, Facebook is facilitating the search of data and tool configurations, is presenting a new menu of direct access to privacy and is adding tools to search, download and delete their Facebook data.