- Taylor Swift set the internet on fire when she looked at Travis Kelce last week
- The pop star travels to MetLife Stadium to watch Chiefs-Jets
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NBC has joined the Taylor Swift-Travis Kelce hype by using one of the pop star’s songs for the Chiefs game at the Jets this Sunday night.
Swift and Kelce were spotted together as a couple for the first time last weekend, when the singer made a trip to Arrowhead Stadium in Kansas City to watch her new boyfriend beat the Bears.
And with Swift reportedly set to be back on hand this weekend to cheer on Kelce, NBC fittingly used her song “Welcome to New York” in a Sunday Night Football teaser clip.
Of course, Kelce is prominently featured in the video and the lyrics are “Welcome to New York, it’s been waiting for you.”
The clip was captioned “Taylor Made for Sunday Night” on Twitter.
Taylor Swift and Travis Kelce were spotted together for the first time last weekend
And NBC is leaning into the Taylor-Travis hype with one of their SNF teaser videos
The cheeky video comes after Fox was blocked by Swift’s record label and publishing company from using her music during their Chiefs-Bears broadcast last weekend.
“Earlier this week, amid the avalanche of rumors, our bulldog associate producer Rich Gross requested permission to use some of Swift’s music,” NFL on Fox lead producer Richie Zyons wrote on FoxSports.com.
According to FOX’s music department, Swift’s record label and publishing company denied our request “in conjunction with speculation about or about her private/personal/dating life.”
Nevertheless, Fox focused heavily on Swift during the Chiefs’ 41-10 win, and NBC is expected to do the same on Sunday night.
The game is expected to attract a large audience after last week’s match attracted 24.3 million viewers – the highest of the week.
Swift’s expected rise this weekend has now caused ticket prices to rise by around 43%
Kelce and the Kansas City Chiefs play the Jets on the road on Sunday night
And the demand to see the game in real life is also enormous.
Tickets for the Jets hosting the Chiefs have risen in price by 43 percent after it emerged Swift would be in attendance, with the ‘entry price’ for tickets rising from $83 to $119. CheckChoose
TickPick also says that last Sunday’s game saw the highest number of tickets sold in a single day for the Chiefs so far this season.
Kansas City and the Jets kick off Sunday at 8:20 PM ET