National Trust faces calls to enter into a sponsorship deal with a dairy

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National Trust faces calls to bottle-feed sponsorship deals amid claims it will discourage mothers from breastfeeding

  • Campaigners disapprove of the National Trust’s sponsorship deal with the breastfeeding company
  • The Baby Feeding Law Group UK has urged the charity to cut ties with the brand
  • Trust Chairman Tim Parker Stepped Down Toward ‘Waking Up’ This Week

The National Trust is facing calls to cancel a sponsorship deal with a formula manufacturer amid claims it will “ threaten ” the health of babies and toddlers.

Campaigners have warned that the Trust’s partnership with Hipp Organic will discourage mothers from breastfeeding – which is linked to better long-term health in infants – and boost sales of its products.

The Baby Feeding Law Group UK (MFLG-UK), representing 30 organizations, has urged the charity to cut ties with the brand, describing it as a ‘very problematic’ partner choice.

It is the latest controversy for the beleaguered Trust whose chairman Tim Parker resigned this week amid the argument over the direction of ‘waking up’.

Campaigners have warned that Trust's partnership with Hipp Organic will discourage mothers from breastfeeding - which is linked to better long-term health in infants - and boost sales of its products.

Campaigners have warned that the Trust’s partnership with Hipp Organic will discourage mothers from breastfeeding – which is linked to better long-term health in infants – and boost sales of its products.

In a letter to the Trust, seen by the Daily Mail, the MFF-UK warned that the partnership is giving Hipp a ‘halo of goodness’ and ‘improving’ his reputation. It also highlighted Hipp’s historical shortcomings on environmental issues, as well as the sugar content of his ‘growing’ milk.

By partnering with a company that exists to make a profit from the sale of baby milk and baby food, you enable your partner to influence the nutritional practices of the hundreds of thousands of young families you support. that will threaten the health of their babies and toddlers, ”the letter said.

‘Because they market unnecessary products that contribute to climate change and have a poor track record of respecting the environment, we cannot see Hipp Organic as a partner who credibly fulfills the National Trust’s goals. protect nature. ‘

The Trust is believed to have entered into the deal to increase its revenues after Covid-related restrictions hit visitor numbers.  However, it has sparked controversy - with SNP Member of Parliament Alison Thewliss (pictured) among those who share BFLG-UK's concerns.

The Trust is believed to have entered into the deal to increase its revenues after Covid-related restrictions hit visitor numbers.  However, it has sparked controversy - with SNP Member of Parliament Alison Thewliss (pictured) among those who share BFLG-UK's concerns.

The Trust is believed to have entered into the deal to increase its revenues after Covid-related restrictions hit visitor numbers. However, it has sparked controversy – with SNP Member of Parliament Alison Thewliss (pictured) among those sharing BFLG-UK’s concerns

The Trust is believed to have entered into the deal to increase its revenues after Covid-related restrictions hit visitor numbers. However, it has sparked controversy – with SNP Member of Parliament Alison Thewliss among those who shared BFLG-UK’s concerns.

Speaking at a debate in the House of Commons on Thursday, the chair of the all-party group on infant formula and inequalities said: “We must have no illusions. Partnerships like this are there to benefit the company and boost their brand. She added, ‘I urge the National Trust to reconsider.’

In response to the criticism, a National Trust spokesman praised Hipps’ ‘strong commitment to sustainability,’ including the agreement to plant 50,000 trees over the course of the year.

They added, “We only work with like-minded brands that share our values ​​and passions and our work with Hipp Organic will help us reach more people than ever.”

Hipp did not respond to a request for comment.

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