MyPillow CEO’s social network will ban messages that use the Lord’s name in vain


After a public break with Facebook and Twitter, MyPillow founder Mike Lindell is nearing the launch of a new conservative-focused social network, which will provide more details about the project. in a video posted online this weekSimply called “Frank,” the social network plans to open its doors to a limited number of users on April 16.

Developed in the months since the 2020 election, Lindell described the project as a combination of “print, radio and TV”, offering text messaging as well as live streaming capabilities. Perhaps the strangest promise is that conservative personalities will have significantly more followers on the fledgling network.

“People are getting more followers,” Lindell said an interview in March with Steve Bannon, “10 times more followers.”

In the more recent video, Lindell explained that the new network would still moderate blasphemy and threats of violence, setting it apart from previous right-wing platforms such as Parler and Gab, who took pride in their refusal to censor offensive statements.

“You can’t use the four swear words: the c-word, the n-word, the f-word, or God’s name in vain,” Lindell says in the video. Implementing that policy will pose a significant challenge to conventional automated moderation programs, which are adept at identifying specific strings of text but lack a system for distinguishing between pious and profane invocations to God.

To avoid the platform efforts of app stores, Frank’s social network is formatted as a web app and accessible by navigating to the site from a mobile browser. This means it doesn’t have to adhere to Apple and Google Store guidelines, but it also severely limits the functionality of the app. The Frank site provides detailed instructions on how users can set the Frank web app as a direct icon link (similar to an installed app) on mobile devices on both Android and iOS.

Lindell first announced the project on Bannon’s podcast in March, out of frustration at the massive shift in claims that the 2020 election had been somehow stolen from Donald Trump. The new platform would avoid restrictions on app stores, but instead promote ‘voices of free speech’, Lindell said

Despite extensive and well-funded investigations, lawyers have provided no credible evidence of massive voter fraud in the 2020 election. Lindell is currently facing a $ 1.3 billion defamation case from Dominion Voting Systems as a result of his allegations about the election.