Elon Musk, currently ranked as the richest person on Earth with an estimated net worth of $226 billion, turned his attention from the risks of artificial intelligence to another new feature on his social media site Twitter).
Musk announced that users will now be able to keep the record of posts they have liked private, simply by toggling the new ‘Hide Likes Tab’ option.
“You can now hide your likes,” Musk posted on X, “but I recommend keeping them open and using bookmarks for interesting posts.”
Musk introduced the ‘bookmarks’ feature, which he considers a ‘de facto silence’, after teasing the option months before his purchase of Twitter last year.
Billionaire tech mogul Elon Musk announced that users will now be able to keep track of the posts they’ve liked privately by simply turning on the new “Hide Like Tab” option.

From a complete verification system overhaul to reinstating controversial accounts, Musk has made a number of questionable changes since buying Twitter last year. In July, Musk made his biggest modification yet: he ditched the bird logo and changed the site’s name to X.


Users responded to Musk’s announcement with jokes about the risqué content that users might not want to be seen publicly approving with their likes. Above, users react to the new feature.
From a complete overhaul of the verification system to reinstating controversial accounts including Donald Trump and Andrew Tate, Musk has made a number of questionable changes since purchasing Twitter last year.
In July of this year, Musk made arguably his biggest change yet: ditching the bird logo and changing Twitter’s name to X.
The move was part of Musk’s broader effort to incorporate the site into his long-term ambitions for an ‘everything app’ to rival China’s WeChat, which combines social media functionality with financial services, e-commerce and more. .
Users responded to Musk’s ‘hide likes’ ad today largely with jokes about risqué content that users may not want to be seen publicly approving.
“Big day for fans and cheaters here,” said one user, whose handle is @Alexeii__.
“If you have to hide your tastes,” said another, who goes by @simp4azh on the platform, “I’ll just assume you’re a weirdo.”