Home Money Mulberry founder Roger Saul approaches LVMH amid bidding battle

Mulberry founder Roger Saul approaches LVMH amid bidding battle

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Fashionistas: Roger Saul with his wife Monty
  • Saul admitted that Mulberry had had problems in recent years

Fashionistas: Roger Saul with his wife Monty

The founder of Blackberry has spoken out about an £83million bid from retail tycoon Mike Ashley last week.

Roger Saul, who founded the company in 1971 in Somerset, said it would be a more natural fit for a European luxury player like LVMH.

He admitted that Mulberry had had problems in recent years.

“The company needs to get back to the spirit of the brand as a whole,” he said.

‘He has languished. “She has become too dependent on handbags.”

Singapore billionaire Ong Beng Seng has a majority stake but is trying to fend off Ashley, who is the second-largest shareholder.

Ashley made the offer, which was rejected, as he strives to raise the level of his empire.

Saul added: ‘Ashley is a good retailer, but the company has prepared itself and a battle has been created. LVMH could intervene. It is a strong brand. “To build such a brand from scratch would cost hundreds of millions of pounds.”

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