Marks & Spencer has unveiled its brilliant Christmas advert for 2024, featuring a Britain’s Got Talent star and a sensational dance number.
The British supermarket has already released a food advert featuring the return of Dawn French’s fairy from last year and has now shown clothing and home deals.
The 90-second advert, which features Skylar Blu from Britain’s Got Talent season 15, aims to tell the Christmas story “through the eyes of a child”.
It shows Skylar bringing her family together in unexpected ways and bringing the holiday spirit into her home, all to the catchy backing track of ‘I Believe In Miracles’ by the Jackson Sisters.
At the beginning of the video, 10-year-old Skylar appears subdued as she sits among her family, with no prospect of snow.
Marks & Spencer has unveiled its brilliant Christmas advert for 2024, featuring Britain’s Got Talent star Skylar Blu.
The 90-second ad aims to tell the Christmas story ‘through the eyes of a child’
After seeing a snowball across the room and picking it up, something magical begins to happen as hundreds of balls cascade down the stairs.
The magic continues as she continues to spin it, and her entire house appears to turn into a snowball that moves upside down.
Her family manages to defy gravity while performing a sensational dance number in the moving house, with snow swirling around the room after all.
In the end, they all embody the same contagious energy as the young woman and, with her family, are having the time of their lives. The story ends with the title: ‘Christmas begins here.’
Skylar appeared on BGT series 15 in 2022 when she was just seven years old with her impressive dancing skills.
Anna Braithwaite, marketing director for home and clothing at M&S, said: ‘For many of our customers, Christmas is one of the biggest events on the calendar, a time for the whole family to look forward to, come together and create lasting memories.
It shows Skylar bringing her family together in unexpected ways and bringing the holiday spirit into her home.
Something magical begins to happen when hundreds of ornaments cascade down the stairs.
At the beginning of the video, 10-year-old Skylar appears subdued as she sits among her family, with no prospect of snow.
Skylar sees a snowball across the room and picks it up, which is when the magic starts to happen.
Skylar and her family sit down for Christmas dinner, where they continue an elaborate napkin dance.
At the end of the ad, it is snowing after all and the magic of Christmas has returned.
‘The festive season instils a sense of hope, wonder and joy and this year we are taking a playful approach by adding a bit of whimsy to our Christmas campaign.
“We have long been known for bringing the magic and sparkle of Christmas to our customers and this season, through our campaign, we are showcasing the best of M&S, with exceptional quality, stylish clothing and innovative, thoughtful and fun gifts, all at a great value.’
Elliott Power, who directed the ad, said: “The excitement of children at Christmas is contagious, reminding us how they felt and taking us back; this is not just a fashion movie, but a festive flight of fantasy through the eyes of a child.” , a visual spectacle with a playful tone, with beautiful and elevated festive fashion integrated throughout.’
Choreographer Corey Baker said, “The choreography and movement lean toward physical theater: think unconventional positions in conventional spaces.”
“We wanted to create something that feels familiar but also dreamy and fun – a fantastic show that conveys that heartwarming feeling of Christmas cheer.”
The snow globe manages to bring the feeling of Christmas magic into the house as Skylar moves it.
Before long, the entire house is turned upside down when a sensational dance number is performed.
Skylar wears a Kids Sequin Off Shoulder Top (£22) and Sequin Mini Skirt (£22) with Black Mid-Calf Boots (£32)
The holiday season is officially just around the corner, as the battle of the Christmas ads is already underway.
Elsewhere this week, Amazon’s candid ad, revealed exclusively by Femail, tells the story of a theater janitor whose hidden vocal talent is discovered by his colleagues during his shift.
Encouraged to sing on stage, the talented janitor delivers a moving rendition of Bacharach-David’s beloved 1965 classic What the World Needs Now Is Love.
Meanwhile, Shelter created a fantasy world for a girl trapped in temporary accommodation over Christmas, and Aldi tasked Kevin the Carrot and his wife Katie with saving the spirit of Christmas before it’s too late.