Marks & Spencer launches its Sparks loyalty program to give one customer per store a FREE store every week, while others get ‘little treats’ like Percy Pigs and candles
- Marks & Spencer will relaunch its Sparks loyalty program starting next week
- Store will remove loyalty points and launch prizes for customers instead
- One shopper per store receives a free shopping package every week
- Others receive small prizes such as candles and candy in exchange for points
Marks & Spencer will launch its Sparks loyalty program next week, meaning smart shoppers can get more tangible rewards and even free stores.
Starting Thursday, July 9, the chic grocer will offer instant rewards while shopping, with at least one customer per store per week a free store at the checkout.
There will also be smaller treats and ‘thank you’ for shoppers, such as bags of Percy Pigs or Pharmacist candles.
M&S has announced a major overhaul of its Sparks loyalty program, with instant rewards and one free store per store every week
The Sparks scheme, which was first launched in 2015, differs from the loyalty schemes of other supermarkets in that customers collect points to pre-access sales and event invitations, rather than vouchers or discounts offered by Tesco’s Clubcard- scheme or Sainsbury’s Nectar card.
When the new scheme is launched next week, customers with existing points will lose it, but will receive a ‘special thank you’ for using the card instead.
The new Sparks card scheme is digital at first and hosted via the M&S app, meaning that every time shoppers buy in-store, they will have the opportunity to receive an instant reward, tailored to their store preferences.
They won’t get anything with every purchase, but it’s clear that your chances of a treat increase the more you shop.
The retailer decided to relaunch its loyalty program, which previously offered exclusive access to discounts and sales because customers found it confusing
Physical maps are also available, but M&S says the best experience is through the app.
Jeremy Pee, chief digital and data officer at M&S, said, “Sparks is an essential part of how we communicate with over seven million of our most engaged M&S customers, and we’ve designed this relaunch around them.
“A digital first approach makes it easier and easier to use, but it also builds our relationship with customers through a more personalized experience.”
Shoppers can also donate 1p each time they shop to their chosen charity, which they choose when signing up to the app.
New options for shoppers to select include The Black Curriculum, Mind and People’s Dispensary for Sick Animals (PDSA).