Home Money M&S food sales surge ahead of Aldi and Lidl as recovery gathers pace

M&S food sales surge ahead of Aldi and Lidl as recovery gathers pace

by Elijah
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M&S sales over the last 12 weeks were 11.9% higher than a year ago

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M&S sales over the last 12 weeks were 11.9% higher than a year ago

M&S sales over the last 12 weeks were 11.9% higher than a year ago

Food sales at Marks & Spencer are growing twice as fast as at Aldi.

In another sign that the middle-class favorite has regained its mojo, sales over the past 12 weeks were 11.9 percent higher than a year earlier.

By contrast, sales increased by 6 percent at Aldi and 10.4 percent at Lidl. Only Ocado – another Middle England staple – experienced faster growth than M&S, with sales up 12.2 per cent.

The figures, from market research group NIQ, underline the magnitude of change at M&S ​​under chairman Archie Norman and chief executive Stuart Machin.

EM Share They rose 3.8 percent, and although they are down 17 percent from this year’s peak, they are up more than 150 percent since the end of 2022.

Valentine’s Day dine-in deals and deals around Pancake Day and Chinese New Year helped boost sales.

Morrisons and private equity-owned Asda continue to struggle with sales up 3.6 per cent and 2 per cent respectively. Tesco saw growth of 6.8 per cent and Sainsbury’s 8 per cent.

M&S has staged a spectacular comeback in recent months and clothing sales have also recovered.

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