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HomeEconomyMr. Kipling's potato pancakes and bird's-eye fillets have gone up in price

Mr. Kipling’s potato pancakes and bird’s-eye fillets have gone up in price


SOAR FAMILY Favourite: Birds Eye Potato Waffles up 48% to £1.90, Heinz Spaghetti Hoops up 43% to 93p and Mr Kipling Angel Slices up 62% to £2.73 over the year amid the cost of living crisis

  • Big risers include White Loaf at 37% to 87p, and Quaker Oats at 34% to £2.80
  • Others are orange juice at 32% to £1.53, and grated cheese at 28% to £2.45.

Kipling Angel Slices, Birds Eye Potato Waffles, and Heinz Spaghetti Hoops rose in price more than any other product in an industry magazine survey.

the Grocer Its weekly mystery shopping study found that eight packages of Mr Kipling’s cakes rose 62 per cent year on year to an average of £2.73.

The latest ‘Grocer 33’ survey also found that a 567g ten-pack of the original Birds Eye product was an average 48 per cent more expensive than in March 2022, now at £1.90.

Asda, Morrisons, Sainsbury’s, Tesco, Waitrose and Iceland’s price tracker also revealed – Spaghetti Hoops rose 43 per cent to an average of 93p.

Other big risers included an 800g loaf of soft white bread which increased by 37 per cent to 87p, while Quaker Out So Simple bags of porridge were up 34 per cent to £2.80.

And in the top ten list from The Grocer was one liter of its own brand orange juice, up 32 per cent to £1.53. and 250g grated cheddar cheese, up 28 per cent to £2.45.

Top ten food and beverage price hikes from the grocery company

  1. Mr. Kipling Angel Chips (eight-pack) – £2.73 – up 62%
  2. Birds eye waffles (original, 1 x 0,567g) – now £1.90 – up 48%
  3. Heinz Spaghetti Hoops (in tomato sauce, 400g) – now £0.93 – up 43%
  4. Soft white loaf (Private Label, Thick, 800g) – Now £0.87 – Up 37%
  5. Quaker Oats Very Simple Porridge Bags (Golden Syrup, x 10 sachets 36g) – now £2.80 – up 34%
  6. orange juice (Private Label, Smooth, 1 Litre) – Now £1.53 – Up 32%
  7. Grated cheddar cheese (private label, ripe, 250g) – now £2.45 – up 28%
  8. Strawberry trifle (Private Label, 600g) – now £2.63 – up 27%
  9. PG tip tea bags (original pyramid, x80) – now £2.35 – up 24%
  10. tomatoes (Private Label, Salad, x 6) – now £0.82 – up 23%

Data from Grocer 33, with annual average price and annual change

Rounding out the top ten were Strawberry Dessert (up 27 per cent to £2.63), PG Tips 80 Tea Bags (up 24 per cent to £2.35); and six salad tomatoes (up 23 percent to 82p).

The data included the annual average price across the six major stores, as well as the annual change.

The magazine also found that Sainsbury’s basket of goods came in at £72.35, making it the cheapest for the first time since the start of February – beating Asda by £1.23.

Morrisons are third at £74.58 and Tesco at £75.44 although Clubcard holders will get £2.58 to take it to £72.86. The price for Iceland was £79.26 and £80.64 for Waitrose.

It comes after UK retailers had a stronger-than-expected month in February as some diners skipped restaurant visits and picked up food from the supermarket instead.

The Office for National Statistics also said there was evidence that the cost of living crisis had helped some shops such as discount stores.

Meanwhile which consumer group? It revealed earlier this month that thousands of cart essentials have skyrocketed in price, with some products doubling in just one year.

These numbers come from a study of more than 25,000 products and show that budget items, which many have resorted to in a crisis, are rising faster.

The research also showed that the annual inflation rate for popular foods and beverages in February was 16.5 percent across eight supermarkets.

On average, which? He said prices in the budget range increased by 22.9 percent with private label up 19.7 percent, luxury supermarket lines up 13.8 percent and super brands up 13.3 percent.

The Grocer found Sainsbury's basket of goods came to £72.35, making it the cheapest for the first time since the start of February - beating Asda, Tesco, Morrisons, Waitrose and Iceland

The Grocer found Sainsbury’s basket of goods came to £72.35, making it the cheapest for the first time since the start of February – beating Asda, Tesco, Morrisons, Waitrose and Iceland

This adds hundreds of pounds to annual food bills, with a hike far outstripping those in salaries, pensions and benefits.

The Office for Budget Responsibility currently expects inflation to eventually fall below 3 percent this year from its current level of 10.4 percent.

At the beginning of March, it was revealed that store price inflation had reached a record level amid warnings that consumers would not see prices fall again for several months.

Store prices are now 8.4 per cent higher than a year ago, up from 8 per cent in January and well above the three-month average of 7.8 per cent, according to the British Retail Consortium (BRC) – NielsenIQ Shop Price Index.

Food inflation accelerated to a record 14.5 percent in February, up from 13.8 percent in January, while fresh food prices also rose 16.3 percent from a year ago, up from 15.7 percent in January.

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