Moving from collecting data to running business intelligence


Business intelligence (BI) is a collection of processes, architectures, and technologies that transform raw data into meaningful information that drives profitable business actions. It is a collection of software and services designed to turn data into actionable intelligence and knowledge.BI has a clear effect on the organizational, strategic, and organizational business decisions in organizations. BI allows for fact-based decision making based on historical data rather than assumptions and gut instinct.

Bi systems analyze data and generate reports, summaries, dashboards, maps, graphs, and charts and provide users with in-depth information about the nature of the business.Looker is the perfect BI tool that helps in analyzing the data. To get in depth knowledge in the BI analytics, Looker training is very beneficial.

Data is at the core of business intelligence (BI), and gathering data is really the first step, and many businesses stop there. Effectively utilizing business data necessitates moving beyond data collection and into the realm of business intelligence. Companies can then aggressively rely on that insight for proper outcomes, rather than simply documenting it for future use.

Now we will discuss the five important strategies for successfully running the BI efforts.

  • By utilizing the key performance indicators

A key performance indicator is a measurable value that indicates how close you are to achieving a specific goal. Data collection may reveal where flaws exist, making it easier to see the path to improvement.Tracking your KPIs across the entire company on a regular basis is critical to running a profitable business intelligence model.

According to a 2019 report from the Business Application Research Center (BARC), only 36% of organizations use KPIs across their organizations, despite the fact that 79% took the time to define a standard set of KPIs. Keep those findings in mind as you dig through your data to see where you can improve.

For example, perhaps three-quarters of those who contacted your company for assistance were dissatisfied with the results. You may initially believe that the problem is with the customer service call center.It’s also possible that a significant number of people were initially irritated because the website was difficult to navigate and they couldn’t find a phone number. That means the issue is also one of website development.

In that case, you could set a KPI to increase the percentage of people who have positive interactions when seeking assistance. It’s easy to see how important it is to use KPIs across all departments.Evaluate data from the company as a whole to determine which factors contribute to identified results and what needs to happen to make progress.

  • Discuss with employees about the issues that prevents them from using the data:

You may discover that employees would like to rely on BI more frequently in their roles, but believe that doing so would be prohibitively difficult based on previous attempts.According to data from a 2020 MicroStrategy study, 60% of employees said it took hours or days to find the information they needed, while only 3% said it took seconds.

Adopting a company-wide BI model is extremely difficult if large segments of employees don’t know where or how to find the information they need to do their jobs.Many people are aware that the data exists, but believe it is useless to them due to a lack of access or another easily resolved issue.

Spend time gathering feedback from employees on the obstacles that prevent them from functioning properly with data. Then, look into what the company could do to remove those impediments.For instance, the main issues could be a lack of training or credentials. Employees and departments may provide varying perspectives on their difficulties. The purpose is to examine solutions that have the greatest chance of benefiting the largest segment of the workforce.

  • Learn on how to understand data easily:

Perhaps the most significant barrier to fully utilizing business data is a perplexing format. If the current data consists of thousands of spreadsheet cells filled with figures, it may appear too daunting to begin translating that data into meaningful actions.Data visualization software could be useful. They display the data graphically, such as pie charts and bar graphs. According to research, 77 percent of companies that used data visualization saw improved decision-making.

Alternatively, you may already have the tools, but haven’t yet trained enough employees on how to employ them. In that case, a lack of education may lead workers to believe that using data is a privilege that does not apply to them.

As a result, they may repeatedly pass on the information to the same small group of employees, allowing those colleagues to work with the data and assuming it is too complex for them to comprehend. Education could help them change their minds.

  • Top-down strategy for BI:

Have you ever wondered what separates companies that excel at using business data from those that still have a lot of room for improvement?A Deloitte study published in 2019 sought to answer this question. It polled nearly 1,050 executives from large corporations about their data-use practices. According to the findings, the CEO is the leading data champion in 29% of organizations. Furthermore, companies in that segment were 77% more likely to significantly exceed their business goals.

Enterprises had a 59 percent better chance of gaining useful insights from tracked data when the CEO led the way in terms of business intelligence.Aside from encouraging people’s efforts to use information effectively, the CEO could create momentum in the company as a whole by emphasizing the need for all employees to use BI skills whenever possible.

According to Deloitte’s survey, 88 percent of companies where all employees knew how to leverage data exceeded their goals. In comparison, 61 percent of organizations with only a few people trained to effectively use data exceeded such milestones.

For practical advice on how to make employees feel more confident when working with data, top executives should refer to some of the points discussed earlier.Understanding, on the other hand, is critical. Workers are more likely to show enthusiasm for running business data and using the findings for better decision-making if they see their CEO fully on board with it every day.

  • Giving clarity about the data for the clients:

A BI strategy should include customer transparency regarding the use of their data. According to a 2018 KPMG survey, three-quarters of those polled would provide personal information to businesses. Companies could then use it to improve products, prices, or practices rather than relying solely on assumptions.

According to KPMG’s research, roughly half of respondents (47 percent) were more concerned than the previous year about disclosing their information. Companies can allay their fears by taking precautions to protect the data and providing straightforward answers about how and why the enterprise uses data

Companies can still proceed with their intention to run data models even if they do not have as much information from customers. However, when customers feel comfortable endowing some of their important statistics to businesses, those businesses will find themselves best prepared to produce important and truthful results that maintain the organization profitable.


The above mentioned five steps are very useful for the organization to make most out of the business intelligence. Then with the help of the advantages of the BI you can reshape effectively your compiled data and that would affect positively your businesses as well.