Movie phone app Quibi launches, but the corona virus will see investors lose $ 2 billion because it’s not for TVs
A new mobile app called Quibi that features ten-minute original shows and movies may fall flat on its face as it cannot be watched on TVs.
Users criticize the service for wanting to view it on large screens in their homes during the coronavirus lock, but they cannot.
Quibi has made $ 2.75 billion in investments – now in danger of being compromised – and features short but high-quality content from big stars and directors.
Steven Spielberg, Jennifer Lopez, LeBron James and Chance the Rapper are among several high-profile producers.
Shows include a Judge Judy-esque series starring Chrissy Tiegen and one in which Chris Hemsworth plays a terminally ill man.
Quibi’s original content includes ‘Chrissy’s Court’, with model and television personality Chrissy Tiegen as the judge presiding over her own courtroom, with style and humor to decide real cases
The thriller ‘Most Serious Game’, starring Chris Hemsworth (right), was chosen by Hollywood Reporter Television critic Daniel Feinberg as ‘fully viewable and the structure sometimes feels episodically effective’
Quibi’s kick-off includes a total of 51 shows, divided into three categories:
Movies in Chapters, movies divided into 7-10 minute episodes. ‘Unscripted and Documentary Series’ and ‘Daily Essentials’, small news and entertainment features from 5 to 6 minutes, similar to what can be found on YouTube.
The app was founded by film producer Jeffrey Katzenberg and former Hewlett Packard CEO Meg Whitman.
The app was founded by film producer Jeffrey Katzenberg and former Hewlett Packard CEO Meg Whitman
Katzenberg, 69, is a giant in the animation and film industry who powers the Paramount and Disney film studios, Pixar brought the latter and is a co-founder of Dreamworks.
Whitman, 63, is on the boards of Procter & Gamble and Dropbox, alongside leading computer manufacturer Hewlett Packard.
She was also a senior member of Mitt Romney’s 2008 and 2012 presidential campaigns, ran for California’s governor as a republican in 2010, but cast her support behind Democrat Hillary Clinton in the 2016 presidential election.
The cost of subscribing to Quibi is $ 4.99 with ads and $ 7.99 without, which is competitive with rivals Netflix, Amazon and Hulu. But those services are available on both mobile devices and smart televisions.
Even Disney, which was one of the supporters of NBCUniversal and Viacom, had its own streaming service, Disney Plus, which plays on phones, tablets and TVs, during an initial fundraiser that raised $ 1 billion in 2018.
Among the first Quibi users on Monday, some immediately commented, while quarantined due to COVID-19, that they were unable to watch the app’s shows on their TV.
Ross Geller tweeted that “it would be wise to allow TV or else play via HDMI. It is unfortunate to be limited by the size of the phone screen. ‘
Another Twitter user going through @ CherHorowitz05 complained the same way and added, ‘Is this for real? I don’t even want it for free now. ‘
A Twitter user using @AlatvistaGoogle struggled to pay for a new app during the outbreak and said, “What were you thinking? Adjust the business model and grant access during the pandemic. ‘
Ross Geller tweeted after trying Quibi that ‘it would be wise to allow TV or else play via HDMI. It’s a pity to be limited by the size of the phone screen ‘
A Twitter user from @ CherHorowitz05 complained that the app was for phones only, saying, ‘Is this for real? I don’t even want it for free now ‘
A Twitter user using @AlatvistaGoogle ran into problems paying for Quibi during the coronavirus outbreak and said, “What were you thinking? Adjust the business model and give access during the pandemic ‘
It is not known exactly how much Quibi has in his treasure chest.
Jeffrey Katzenberg, 69, was born in New York City and became a giant in the animation and film industry.
He was only 31 when he was named president of Paramount Pictures and would become chairman of Walt Disney Studios two years later. Under his direction, Disney produced the classics The Little Mermaid, Aladdin and The Lion King.
Katzenberg also formed an alliance with Pixar to create Toy Story, the world’s first computer-generated animated film, which has produced three sequels.
In 1994, he teamed up with Steven Spielberg and David Geffen to start Dream Works SKG, the animation studio that would deliver hits like Shrek and Kung Fu Panda.
He has been married to Marilyn Siege since 1975 and has two children.
The app reportedly raised at least $ 2 billion in starting money from investors before content was included, the report said Verge.
Quibi also announced that another $ 750 million was raised during a second round of fundraising that closed earlier this month, reports Fox news.
That means the app funded the launch with nearly $ 3 billion.
By comparison, Netflix has $ 17.3 billion in cash this year for original and licensed shows, according to an estimate by BMO Capital Markets analysts, the Motley Fool.
With his investment, Quibi’s content is ready to match with other streaming services.
A new show, Chrissy’s Court features model and TV personality Chrissy Tiegen as the judge who presides over her own courtroom and uses style and humor to decide real cases.
In the thriller ‘Most Serious Game’, Hollywood Reporter Television critic Daniel Feinberg chose it as ‘viewable in full and the structure sometimes feels episodically effective’, which should be good for a program divided into ten-minute segments.
In the show, Chris Hemsworth plays a terminally ill man who wants to do everything to ensure that his pregnant wife is taken care of, including playing a deadly cat-and-mouse game.
Highlights of the Quibi programming
Survive, a thriller starring Sophie Turner of Game of Thrones, and star Corey Hawkins (Straight Outta Compton) also tells the story of two survivors of a mountain plane crash who must work together.
The comedy ‘Flipped’ tells the story of a chronically unemployed couple, played by Will Forte and Kaitlin Olson, who strive to become the next big duo for TV series renovation.
The ‘Agua Donkeys’ series, produced by Funny or Die, follows two employees of the pool cleaning company as they search for ‘the perfect color, the perfect atmosphere and the perfect mix of bromine and chlorine’ for cleaning the pool. The show is based on a short film and is called a ‘Californian Napoleon Dynamite’.
In ‘The Stranger,’ written and directed by Veena Sud (The Killing), a passenger driver and rideshare spend 12 hours exploring the dark side of Los Angeles while playing a dangerous game.
Source: Entertainment Weekly