In a flavor mashup that perhaps only teenage boys could have ever imagined, Mountain Dew has announced a new limited-edition Flamin’ Hot Cheetos-flavored soda.
Mountain Dew Flamin’ Hot will be available at Mountain Dew’s online store from August 31, while supplies last.
The new flavor is described as “the sweet, citrus DEW with a new spicy goodness,” with the brand admitting it’s their “most provocative” drink yet.
Wild! Mountain Dew Announced New Limited Edition Flamin’ Hot Cheetos Flavored Soda
Limited Quantities: Mountain Dew Flamin’ Hot will be available in Mountain Dew’s online store August 31, while supplies last
Mountain Dew announced the partnership to fans on Twitter this morning, sharing a photo of granfluencer Baddie Winkle posing with the cans.
‘What’s sweet and spicy and is the game killable? Of course @baddiewinkle … but also our bold new flavor MTN DEW FLAMIN’ HOT! Exclusive to the DEW Store on 8/31!’ They wrote.
In a press release, Matt Nielsten, senior marketing director at PepsiCo, said the new flavor is a perfect fit for the brand.
“As a brand, DEW has a rich history of experimenting with new flavors that our fans love. We certainly had them in mind when we developed the FLAMIN’ HOT drink,” he said.
“This is one of our most provocative drinks to date, and we’re thrilled that DEW Nation can sample MTN DEW’s unique blend of tangy and classic sweet citrus flavor.”
On-board! Mountain Dew announced the partnership to fans on Twitter this morning, sharing a photo of granfluencer Baddie Winkle posing with the cans
Unique: The new flavor is described as ‘the sweet, citrus DEW with a new spicy goodness’, while the brand admits it’s their ‘most provocative’ drink yet
Mountain Dew is also collaborating with clothing brand Broken Promise on a clothing line inspired by the Flamin’ Hot logo, including shirts, hoodies, sweatpants and accessories.
The pieces will be available to Broken Promises subscribers in presale on September 3 and to the general public on September 4.
Unsurprisingly, Twitter users have strong opinions about the bizarre new flavor.
‘Uh. Disgusting. Awful. I love Flamin’ Hot, but you guys really need to stop doing things that aren’t meant to be Cheeto related,” one wrote. ‘Flamin’ Hot Mac n’ Cheese was disgusting. Why did you think this was a good idea? Seriously. And why only in 6 packs, online???’
“Who let the Mountain Dew flavor developers fall on their heads?” asked another.
“For God’s sake I don’t drink this, but I will definitely buy one for the collection,” wrote a third.
But some said they couldn’t wait to get their hands on the cans and try the flavor for themselves.
Spicy, cheesy… ice cream? Marble Slab Creamery sells limited-edition Flamin’ Hot Cheetos flavor in the US. The taste comes in both scoops and milkshakes
Sweet? It’s made with the sweet cream base of Marble Slab Creamery, with the Flamin’ Hot Cheetos crushed and scattered all over
Flamin’ Hot Cheetos have certainly popped up in unexpected places in recent years.
Who knows? The orange cheese dust that covers Cheetos has an official name: CHEETLE
According to Frito-Lay — the company that owns Cheetos — the dust that coats every bit of the snack is called “Cheetle.”
Cheetos have been around since 1948, and the dust has been referred to internally as “cheetle” ever since.
It appears on the Frito-Lay website and Chester Cheetah tweeted about the name on July 6, 2015.
Cheetle is dust that sticks to your fingers when you eat Cheetos. More magical than fairy dust. Show me your #Cheetle,” the account wrote.
Earlier this month, ice cream chain Marble Slab Creamery — with nearly 400 locations around the world — debuted a limited-edition Flamin’ Hot Cheetos flavor in the US.
The taste comes in both scoops and milkshakes, and the ice cream chain from Georgia promises that customers will ‘turn their world upside down’.
Cheetos Flamin’ Hot Ice Cream and Shakes is available at all US locations through September 30.
It’s made with Marble Slab Creamery’s sweet cream base, topped with crushed and scattered Flamin’ Hot Cheetos.
Cups and cones start at $5.99 and shakes start at $6.99.
Marble Slab Creamery and Cheetos have a lot in common. Our brands are fun, witty, youthful and a playful version of reality,” said Annica Conrad, Chief Marketing Officer Marble Slab Creamery, in a press release.
‘Our Cheetos Flamin’ Hot Ice Cream encourages you not to take life too seriously. It’s unexpected, a little surprising and very tasty. What is there not to love?’
Jessica Spaulding, Head of Cheetos Marketing, added: “As a brand, Cheetos loves working with partners who are as imaginative and playful as we are, and Marble Slab Creamery is a perfect fit for us.
Our fans’ biggest passion is Food Mashups and we are constantly inspired by how they use Cheetos as an ingredient in their culinary creations. We know they’re going to love Cheetos Flamin’ Hot Ice Cream and can’t wait to get into some mischief this summer.”