Mother loses the battle with Ikea after the launch of flat-pack furniture stores – and calls it STYLKEA

An Australian mother has lost a legal battle with furniture giant IKEA over her own company Stylkea.

Kylie Hughes started her business by selling folding panels to transform IKEA furniture from her Gold Coast home in 2017.

But when Mrs. Hughes applied for an official company name and trademark registration, IKEA demanded that she & # 39; KEA & # 39; of the name and website URL.

Mrs Hughes initially refused to relapse, but had to deal with substantial legal costs, has now decided to admit.

& # 39; I have been doing this for 12 months now and I think I have finally come to the point that my pockets are not deep enough to handle it properly, but I also think it is time to give the obstacle a chance, & # 39; she said. told Sunrise on Friday morning.

Kylie Hughes, who got involved in a legal fight with furniture giant IKEA about her home activities, has decided to step out of the race

Kylie Hughes, who got involved in a legal fight with furniture giant IKEA about her home activities, has decided to step out of the race

The mother-of-one believes she has been given the opportunity to & # 39; bigger and better & # 39; where she can create new products, furniture series and design ideas.

Mrs. Hughes described the ordeal as a & # 39; warning story & # 39; and stressed the difficulties in combating a multinational such as IKEA.

& # 39; I think you can do as much research and due diligence as you think is appropriate, and of course it was enough for me to get a trademark approved – but that is no guarantee that you will not have an existing brand upset, & # 39; she said.

& # 39; If that brand, if that company has deep pockets, it will be very difficult to fight it. & # 39;

Mrs. Hughes said she didn't have & # 39; bad blood & # 39; wants to be with the company whose products they love and which they recommend to customers.

She is flooded with more than 100 messages from customers who have recommended naming ideas for her future business.

Mrs. Hughes, however, joked that she would be sure she would get a trademark lawyer to check the name before she got her new house style.

Mrs Hughes' lawyers are currently in discussions with the legal representation of IKEA and she hopes that she will be a & # 39; friendly & # 39; and & # 39; friendly & # 39; will reach the end.

Mrs. Hughes told Sunrise that she now sees the obstacle as an opportunity to rewrite her business

Mrs. Hughes told Sunrise that she now sees the obstacle as an opportunity to rewrite her business

Mrs. Hughes told Sunrise that she now sees the obstacle as an opportunity to rewrite her business

Stylkea started when Mrs. Hughes and her husband got a baby wing. The couple had just finished renovating their house and could not afford to buy a side table that matched each other

Stylkea started when Mrs. Hughes and her husband got a baby wing. The couple had just finished renovating their house and could not afford to buy a side table that matched each other

Stylkea started when Mrs. Hughes and her husband got a baby wing. The couple had just finished renovating their house and could not afford to buy a side table that matched each other

The ordeal began for the first time when Mrs. Hughes received a cancellation letter from the company lawyer and asked her to change the company name so that it would not & # 39; Kea & # 39; contained

The ordeal began for the first time when Mrs. Hughes received a cancellation letter from the company lawyer and asked her to change the company name so that it would not & # 39; Kea & # 39; contained

The ordeal began for the first time when Mrs. Hughes received a cancellation letter from the company lawyer and asked her to change the company name so that it would not & # 39; Kea & # 39; contained

The ordeal began for the first time when Mrs. Hughes received a cancellation letter from the company lawyer and asked her to change the company name so that it would not & # 39; Kea & # 39; contained.

IKEA even offered her $ 105 as compensation for changing the name.

However, Mrs. Hughes, who has a background in business, had done her research before she turned to the name and refused to fall back.

& # 39; I did my due diligence, I did my research & # 39 ;, she told Daily Mail Australia earlier in May.

& # 39; I am not the first & # 39; kea & # 39; company, there are many more. I find it rather strange why they have decided to focus on mine. & # 39;

Other companies around the world with & # 39; Kea & # 39; have Mykea, which was founded in 2010 in the Netherlands and sells glue wraps that fit IKEA furniture.

There is also Plykea, which was founded in 2016 in the UK, and makes doors and fronts suitable for IKEA kitchens.

Mrs. Hughes chose the name for her & # 39; side-hustle & # 39; because it describes what the company did – combining style with IKEA furniture.

& # 39; I was looking for a smart way to describe what we do.

& # 39; The company name is inspired by and has been given precedents by established companies. & # 39;

Instead of researching thousands, Mrs. Hughes decided to get smart with some IKEA furniture and created a beautiful black and gold piece that perfectly matches her home

Instead of researching thousands, Mrs. Hughes decided to get smart with some IKEA furniture and created a beautiful black and gold piece that perfectly matches her home

Instead of researching thousands, Mrs. Hughes decided to get smart with some IKEA furniture and created a beautiful black and gold piece that perfectly matches her home

When she refused to change the name and withdraw her trademark application, more letters followed.

& # 39; I refused the offer and replied that my greatest hope remained that we could coexist & # 39 ;, she said.

Its trademark was approved in February 2018, but IKEA was against it.

Mrs. Hughes then went to war and represented herself because legal costs were too expensive.

& # 39; If I were to pay and lose a professional lawyer, I would continue to monitor the dual susceptibility of legal costs plus the costs of restarting the business with a new name and website. & # 39;

A spokesperson for Inter IKEA Systems B.V said the company does not comment on current affairs.

& # 39; In general, as a global franchisor and owner of the IKEA concept, it is very important to protect the intellectual property rights of the IKEA brand.

& # 39; We feel a great responsibility towards our customers and want to ensure that they can always trust the IKEA brand and know what it is really about – and what is not. & # 39;

Mrs. Hughes and her husband run the business from their home. The company's revenue is around $ 5,000 a month

Mrs. Hughes and her husband run the business from their home. The company's revenue is around $ 5,000 a month

Mrs. Hughes and her husband run the business from their home. The company's revenue is around $ 5,000 a month

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