The time has finally come! The world famous beauty brand Morphe will be launched throughout Australia – because rumors about an independent store are CONFIRMED
- The world famous beauty brand Morphe is finally coming to Australian stores
- Previously, the Los Angeles cult brand was only available online
- The popular label is known for its makeup brushes and eye shadow palettes
- Instagram makeup sensations Jaclyn Hill and James Charles work with Morphe
- Morphe launches on 24 September in Mecca in Australia and New Zealand
The cult label in Los Angeles, best known for its bold colors and award-winning brushes, owes its name to collaborations with Instagram-famous makeup artists, including Jaclyn Hill, James Charles and Jeffree Star.
Morphe launches exclusively at 66 Mecca and Mecca Maxima points of sale in Australia and New Zealand on 24 September.
Previously, the highly acclaimed brand was only available through online distributors in the Asia-Pacific region.
The world famous beauty brand Morphe will be launched next week in Mecca stores in Australia and New Zealand
The cult label in Los Angeles is best known for bold colors, seen here on makeup artist Keilidh Cashell
News about the launch of Mecca coincides with preparations to open an independent Morphe store in Melbourne before the end of the year.
The brand's official career site is currently advertising store managers, makeup artists, and key chains for a location to be announced in Melbourne.
There are also job openings for a Morphe store in Melbourne on LinkedIn, Finder.com.au reports.
Morphe was founded in 2008 by brother-sister duo Chris and Linda Tawil with the aim of bringing high-quality, affordable beauty products to the market (shown here by famous makeup artist Manny Gutierrez)
Daily Mail Australia has contacted Morphe for clarification.
Morphe fans love the prospect of their first Australian outlet ever.
One man shared a screenshot of the career page with the caption: & # 39; OMG guys! The very first Morphe Australia store will be in Melbourne! & # 39;
What is Morphe's history?
Morphe was founded in 2008 by brother-sister duo Chris and Linda Tawil with the aim of marketing high-quality, affordable beauty products.
What started as a stock market company, selling makeup brushes to industry professionals in the US, turned into a brand loved by social media stars and famous makeup artists around the world.
Today Morphe has 9.8 million Instagram followers and 23 stores worldwide, with 20 in the US, two in the UK and one in Canada.
Morphe & # 39; s collaboration with Instagram makeup sensations James Charles and Jeffree Star have proven hugely popular
Founded in 2008 by brothers and sisters Linda and Chris Tawil, Morphe has since become one of the world's leading beauty brands thanks to its partnerships with major influencers of social media.
The ever-popular Jaclyn Hill Eyeshadow Palette – a collaboration with YouTube star Jaclyn Hill – broke the internet by selling more than a million units just six months after the June 2017 launch.
Best-selling Morphe products include the classic 350 Nature Glow Artistry Palette ($ 36 AUD), the James Charles Eyeshadow Palette ($ 59 AUD) and the Continuous Setting Mist ($ 23 AUD).
The professional standard makeup brushes from Morphe start from $ 3 AUD.
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