Montana Brown criticizes influencers for ‘sharing posts targeting debt-stricken fans’

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Montana Brown has criticized influencers for promoting brands that could harm their fan base.

On Tuesday, it was reported that Chloe Ferry, Myles Barnett and Helen Briggs had allegedly been paid to share Instagram posts aimed at debt-stricken fans, who have since been banned by the Advertising Standards Authority (ASA) for not being clearly labeled.

And the Love Island star, 25, expressed on Wednesday how “angry” it makes her that celebrities would choose to “thrash anything online” without thinking about the consequences.

‘I’m not one of those dodgy celebs who flog anything’: Montana Brown taunted influencers Chloe Ferry, Myles Barnett and Helen Briggs for ‘sharing posts aimed at debt-stricken fans’

Speaking in her column with The sun Reflecting on her own experience, she said, “After I did Love Island, it was very important to me that I wouldn’t be one of those dodgy celebrities who lash out online.”

Montana, who has her own swimwear brand Swim Society, added that she’s been offered paid promotions that she’s found “odd” in the past, but said she’s always been quick to turn them down.

Referring to influencers targeting those in debt, she continued, “There are some celebrities who don’t care, even if what they’re promoting could financially ruin their followers.

“Knowing that their audience is made up of young and sometimes vulnerable men and women makes me angry.”

Claims: On Tuesday, it was reported that Chloe Ferry (pictured), Myles Barnett and Helen Briggs were allegedly paid to share Instagram posts targeting debt-stricken fans

Claims: On Tuesday, it was reported that Chloe Ferry (pictured), Myles Barnett and Helen Briggs were allegedly paid to share Instagram posts targeting debt-stricken fans

Criticism: Referring to influencers targeting those in debt, she said: 'There are some celebrities who don't care, even if what they're promoting could financially ruin their followers'

Criticism: Referring to influencers targeting those in debt, she said: ‘There are some celebrities who don’t care, even if what they’re promoting could financially ruin their followers’

Montana added that when she was young and impressionable, she put her health at risk by buying fat-burning pills, which made her realize when she became an influencer that she couldn’t promote these types of products to others.

On Tuesday, The sun reported that Ashteck Media, which trades as Debt Slayers, paid Chloe, Myles and Helen in December and January to share the ads, offering to “write off up to 85% of debt” and “save £1,000 ‘.

The Advertising Standards Authority (ASA) is said to have upheld three complaints about the ads, because they were not clearly labeled and ‘exaggerated’ how debt could be written off.

The watchdog told the publication: “We understand that Debt Slayers dictated the content of the posts and that the influencers were rewarded for creating the posts.

Angry: Montana expressed how 'angry' she was that celebrities would choose to 'thrash anything online' with no thought of the consequences (pictured on Love Island)

Angry: Montana expressed how ‘angry’ she was that celebrities would choose to ‘thrash anything online’ with no thought of the consequences (pictured on Love Island)

Advertisements: On Tuesday, it was alleged that the Instagram posts targeting people in debt have since been banned by the Advertising Standards Authority (ASA) because they were not clearly labeled

Advertisements: On Tuesday, it was alleged that the Instagram posts targeting people in debt have since been banned by the Advertising Standards Authority (ASA) because they were not clearly labeled

“However, there was nothing in the messages, such as ‘#ad’ clearly displayed, that made it clear to the consumer that they were advertisements.”

ASA also allegedly banned the ads from reappearing “in that form” at Ashteck Media and instructed the reality stars involved to ensure that future messages “are clearly identifiable as marketing communications.”

In a clip obtained by The Sun, TOWIE star Myles, 27, is seen saying on a previous Instagram video, “One of my friends just wiped out 81 percent of his debt.”

'Paid': The Sun reported that Ashteck Media, which trades as Debt Slayers, paid the trio to share the ads, offering to 'write off up to 85% of debt' and 'save £1,000' , in December and January (Helen Briggs pictured in a stock photo)

‘Paid’: The Sun reported that Ashteck Media, which trades as Debt Slayers, paid the trio to share the ads, offering to ‘write off up to 85% of debt’ and ‘save £1,000’ , in December and January (Helen Briggs pictured in a stock photo)

ASA: Advertising Standards Authority (ASA) is said to have upheld three complaints about the ads because they were not clearly labeled and

ASA: Advertising Standards Authority (ASA) is said to have upheld three complaints about the ads because they were not clearly labeled and “exaggerated” how debt could be written off (Myles Barnett pictured in stock photo)

He adds: “I know these are weird times right now and everyone’s finances have taken a hit. So swipe up, and you can wipe away a big, big chunk of your old debt.”

Earlier this year, in a now-deleted photo shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: ‘This is a new, fully regulated scheme that can help you write off 85% of debt.’

However, it is believed that Ashteck Media, which trades as Debt Slayers, did not provide any assistance and instead “passed details to another company” who would then “arrange an individual voluntary agreement.”

Slayers: the service has caused ructions

Slayers: the service has caused ructions

The post in question: Earlier this year, in a now-deleted photo shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: 'This is a new, fully regulated scheme that lets you save 85% of the debt.'

The post in question: Earlier this year, in a now-deleted photo shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: ‘This is a new, fully regulated scheme that lets you save 85% of the debt.’

According to The Sun, Ashteck Media has now “stopped using social media influencers for promotions.”

While Ex On The Beach star Helen, 25, has insisted that her future ads will be “properly labelled.” Chloe and Myles have said they will no longer work with debt companies.

Earlier this year, it was claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7 million followers.

MailOnline has reached out to ASA representatives Chloe, Myles and Helen for further comment.

Ka-ching!  It was recently claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7 million followers (photo promoting JYY LONDON in May)

Ka-ching! It was recently claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7 million followers (photo promoting JYY LONDON in May)

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