Mom who launched an eyelash brand three days after giving birth made $ 1 million in the first year

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Young mom, 27, tired of her low-paid job, launches magnetic eyelash business THREE days after giving birth – and now earns enough money to support her entire family

  • Ann Thai launched Amaia Lashes in February 2020, three days after giving birth
  • The business idea for magnetic eyelashes came about after she glued her eyelid shut
  • In 2019 she teamed up with a cosmetic chemist to formulate the perfect product
  • Ann felt the optimal choice was to launch strip lashes with a magnetic liner
  • In less than 18 months, the brand has generated more than $ 1.85 million in sales
  • Amaia Lashes now supports Ann, her husband and their two children

A mother who finished her senior year of law to start a magnetic eyelash business now earns enough money to support her entire family.

Ann Thai, from Perth, launched Amaia Lashes in February 2020, three days after giving birth to her second child.

The 27-year-old was previously a criminal paralegal who studied and worked long hours for low pay.

“At the time, I was not happy with my career and knew I wanted to change the pace with my second baby on the way,” Ann told FEMAIL.

“I had studied various business ideas, but nothing stuck.”

Ann’s light bulb moment came when she accidentally taped her eyelid shut with eyelash glue while applying false lashes for a night out.

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Mother Ann Thai from Perth (above with her family) launched Amaia Lashes in February 2020, three days after giving birth to her second child Flynn

Ann's light bulb moment came when she accidentally taped her eyelid shut with eyelash glue while applying false lashes for a night out

Ann’s light bulb moment came when she accidentally taped her eyelid shut with eyelash glue while applying false lashes for a night out

Magnetic lashes are a suitable alternative to glue, and the brand sells a range of products online, including strip lases for $ 17

The liner costs $ 32 each or customers can purchase the reusable lashes and liner together in a bundle for $ 86

Magnetic lashes are a suitable alternative to glue, and the brand sells a range of products online, including strip lashes for $ 17

“I thought there must be an alternative to using glue, so I did some research and found a magnetic replacement that was not available in Australia,” she said.

“I found that this option was generally getting bad reviews or was not doing well – so I decided to improve on the idea while there was a gap in the market.”

Ann tested over 100 different types of magnetic lashes from around the world and decided that a unique magnetic liner was the optimal solution.

After a six-month process that began in mid-2019, she formulated her own magnetic liner with a cosmetic chemist to design a product that combines magnetic properties with revolutionary film bonding technology.

After six months of research, Ann formulated her own magnetic liner with a cosmetic chemist to design a product that combines magnetic properties with revolutionary film bonding technology

After six months of research, Ann formulated her own magnetic liner with a cosmetic chemist to design a product that combines magnetic properties with revolutionary film bonding technology

The rapid sales spike started after Ann started working on her marketing approach

The rapid sales spike started after Ann started working on her marketing approach

Ann decided to start the business three days after giving birth to her son Flynn, knowing there was “no time to waste.”

‘We planned to launch a month before he was born, but that was unfortunately postponed,’ she said.

“Looking back, it was definitely a whirlwind and a bit of a blur.”

Ann started the business with the intention of it becoming a side hustle, but Amaia Lashes has made more than $ 1.85 million in less than 18 months. It now generates enough income for Ann to support herself, her husband and their two young children, both under the age of three.

The rapid sales spike started after Ann started working on her ad approach by paying for social media marketing on Facebook and Instagram.

She also began to focus on content creation and collaborating with social media ‘influencers’.

A few months later, she dropped out of college and has no plans to return.

The Covid-19 pandemic also only hit several weeks after the launch date, but sales did not slow down.

‘It has enabled me to run a successful business while still staying home with my kids and being there for all of their important milestones. And in this economic climate, I am so grateful for that, ”she said.

Ann decided to start the business three days after giving birth to her son Flynn, knowing there was

Ann decided to start the business three days after giving birth to her son Flynn, knowing there was “no time to waste.”

How to apply the magnetic eyelashes:

Step 1: Shake the liner well, wipe away excess on the side of the container and apply to your eye

Step 2: Let this dry for 60-90 seconds

Step 3: Attach the lashes to the magnetic liner. It is recommended to look at the mirror to get the lash as close to your eyeliner as possible

Source: Amaia Lashes

How to apply the ‘magic’ liner:

Step 1: Apply the liner to your eyelids like you would a regular eyeliner.

Step 2: Apply two to three coats and let it dry for 60 seconds

Step 3: Line up the lashes with your eyeliner. It is recommended to look at the mirror to get the lash as close to your eyeliner as possible

Source: Amaia Lashes

The Covid-19 pandemic struck just weeks after Ann launched the company, but sales did not slow down

The Covid-19 pandemic struck just weeks after Ann launched the company, but sales did not slow down

Magnetic lashes are a suitable alternative to glue, and the brand sells a range of products online, including strip lases for $ 17.

The liner costs $ 32 each or customers can purchase the reusable lashes and liner together in a bundle for $ 86.

The secret ingredient that creates the magnetic element is the use of iron oxide, which is used in a wide variety of makeup products, including eyeshadow.

The products are safe to use, water resistant, vegan friendly and easy to remove with an oil based cleaner.

A range of different lash styles are also available online – such as diva, sassy, ​​flirty and bossy.

Which products does Amaia Lashes sell?

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