A busy Australian mother of four has designed a wristband with a QR-coded plate embedded in the stitching to ensure lost children are found quickly and safely.
Mia, 35, told Daily Mail Australia that the product idea came about after she attended an event with a police officer friend who wrote a permanent marker on her child’s arm in case they ran off unexpectedly.
‘I thought there must be a better way! As a mother of four runners, I was always looking for a way to protect my kids who love to explore their environment,” she said.
“But I didn’t want my records to be seen and I knew I needed something to list my child’s medical needs.”
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Mia Dickson, from Townsville, Queensland, launched Safe Bandz earlier this year on May 21, 2021 after a successful stint with her previous company Social Dot
Mia (left) said she and her husband often travel with their children and have “always encouraged adventure,” but are often afraid that their children will run off. Two weeks after launch, the brand made $10,000 and nearly sold out
Mia said that she and her husband often travel with their children and have “always encouraged adventure,” but that they were always afraid that their children would run away or their new puppy would escape from the backyard.
Safe Bandz is a perfect portable solution for storing two sets of parent or guardian names, phone numbers, and medical or emergency information.
It is also ideal for older loved ones enjoying their free time and pets escaping the backyard.
If a lost child or pet is found, the QR code can be scanned with a phone, follow the link provided and enter the unique individual code printed on the band.
The names and contact details of the parents or guardian pop up and can be retrieved directly along with any medical information.
The wristbands are made of nylon fabric with Velcro closure and reflective stitching with an engraved QR code metal plate.
“We started the design process in December 2020 and knew what we wanted the Bandz to do,” said Mia, adding: “It took a few tries to get the exact build we wanted.”
Safe Bandz is a perfect portable solution for storing two sets of parent or guardian names, phone numbers, and medical or emergency information
After the first two weeks of the company’s launch, Safe Bandz made $10,000 and ran out of stock.
“The response from customers has been overwhelming,” said Mia.
“People are so thankful that their toddlers, special needs kids or relatives, as well as some cheeky furry family members are covered.”
This success is likely due to a lack of competitors, and Mia claims the product is the first of its kind in Australia.
“There are medical alert bracelets used in Australia and worldwide, but we found a fun and funky way to combine a medical alert bracelet and ID contact,” she said.
Thanks to the huge positive response, Mia and her husband were able to incorporate a GPS location upgrade into the technology.
“When a ‘finder’ scans the code and allows location services on their phone, the parents can log into their profile and see where the tire was scanned,” Mia said.
HOW DOES IT WORK?
Each waterproof strap has a QR code embedded in the reflective stitching
If you see a child or pet wearing the band, just scan the QR code with your phone and follow the link
Enter the unique digit number below the code and go to the Safe Bandz page then click ‘search’
The name and contact details of the parents or guardian appear along with any medical information
An estimated 20,000 children are missing in Australia each year, but the use of Safe Bandz wristbands could reduce this number
An estimated 20,000 children are missing in Australia every year, but using Safe Bandz could reduce this number.
“The bands give parents peace of mind when going on a family outing or vacation,” said Mia.
The bands have also been purchased from customers around the world for elderly relatives and pets.
With the pet collar option, fur parents can include their address or vet information in the QR code instead of chipping their four-legged friends.
The pet collar option allows fur parents to include their address or vet information in the QR code instead of chipping their four-legged friends
Last August, Mia launched Social Dot after she had to close her yoga business due to the COVID-19 pandemic
The wristbands are available in two highly visible colors, pink and blue, and cost $34.95 each.
On the Safe Bandz website, several satisfied customers have left positive reviews and highly recommend the product to other parents.
‘I’m impressed! It’s that easy, and I can put her medical diagnosis and hospital records on it. So happy with our purchase,” wrote one person from New South Wales.
‘I’m so glad I ordered this for my grandma, she has dementia but still enjoys the freedom of her daily coffee shop. This means they can now call myself or my mother directly if they need to too,” said another shopper from Germany.
A third wrote: ‘When I saw this my first thought was I need this for my dogs! Then I found your collar attachment, I was so excited I immediately ordered three! My dogs are old and like to marvel at our quiet street, heaven forbid they go any further.’