Molly-Mae Hague gathered all her BFFs, including a host of Love Island alumni, for a lavish VIP event on Friday night to celebrate her new clothing line Maebe ahead of its launch next week.
The 25-year-old influencer and reality TV star looked stunning in a black knitted cardigan and wide-leg trousers for the event, which took place at The Stables in London.
She pulled her long blonde hair back into a neat bun and accessorized with chunky gold hoop earrings.
Molly-Mae looked excited to show off her new business to her loved ones and shared a series of snaps on Instagram to mark the occasion.
The exclusive preview on Friday was for invited press and influencers, before the store opened its doors to the public on Saturday, giving fans the chance to experience Maebe first-hand.
Molly-Mae Hague gathered all her BFFs, including a host of Love Island alumni, for a lavish VIP event on Friday night to celebrate her new clothing line Maebe ahead of its launch.
The 25-year-old influencer and reality TV star looked stunning in a black knitted cardigan and brought her daughter Bambi to the event, which took place at The Stables in London.
Molly-Mae’s close friend and former Islander teammate Maura Higgins was in attendance, along with Zara McDermott and Tayla Blue.
The preview event featured racks filled with clothing, candles, floral arrangements and a wall of photos.
There was also a Joe and the Juice bar available so guests could enjoy a refreshing drink.
Maura, 33, posted a selfie with the caption ‘Girls’ night out’, before sharing a snap from inside the venue and expressing how proud she is of Molly-Mae.
The former Islander, who has recently been romantically linked to Strictly star Pete Wicks, looked gorgeous as she stepped out in a pastel linen shirt.
And the ITV reunion didn’t end there, Zara, 27, also shared the “beautiful evening” on social media.
The social media personality looked as glamorous as ever in a white vest paired with blue jeans, as she posed for mirror selfies with influencers Tayla Blue and Perrie Sian.
She also posted a sweet black and white snap with YouTuber Hattie Smith as they enjoyed the exclusive event.
She pulled her long blonde hair up into a neat bun and accessorized with chunky gold hoop earrings.
Molly-Mae looked excited to show off her new business to her loved ones and shared a series of snaps on Instagram to mark the occasion.
Maura, 33, posted a selfie with the caption ‘Girls’ night out’, before sharing a snap from inside the venue and gushing about how proud she is of Molly-Mae.
Tonight’s exclusive preview was for invited press and influencers, before the store opened its doors to the public on Saturday.
The social media personality looked as glamorous as ever in a white vest paired with blue jeans, as she posed for mirror selfies with influencers Tayla Blue and Perrie Sian.
She also posted a sweet black and white snap with YouTuber Hattie Smith as they enjoyed the exclusive event.
Guests enjoyed a stylish and immersive experience designed to reflect the brand’s aesthetic, with the opportunity to shop the collection before anyone else and hear from Molly-Mae about how she brought this vision to life.
Attendance at the event was with a ticket, but fMore details about Maebe, including a first look at the full collection and release information, will be revealed soon.
The reality star recently revealed her ‘secret project’ maebe with a black-and-white behind-the-scenes video, where she previewed the debut collection.
Eager to give back to her fan base, whom she has thanked in recent weeks for their support following her painful split from fiancé Tommy, Molly has teased a new announcement, which will be revealed tomorrow at 7:30 p.m.
The mother-of-one says her legions of followers will have the chance to be involved in her fashion launch, something she has never done before.
MailOnline has since revealed the newly designed pieces that Molly fans will be adding to their wishlist, including ‘The Ultimate Blazer’, previously worn by the star herself on her Instagram.
After secretly showing off her new range in June, posting an image on her Instagram profile that racked up more than 160,000 likes, Molly told MailOnline: ‘The Ultimate Blazer is my absolute favourite, it’s the piece I was most excited about when we were designing the collection.
Guests enjoyed an elegant and immersive experience designed to reflect the brand’s aesthetic.
There was also a Joe and the Juice bar available so guests could enjoy a refreshing drink.
Attendance for the event is already ticketed, but more details about maebe will be revealed soon, including a first look at the full collection and release information.
Attendance for the event is already ticketed, but more details about maebe will be revealed soon, including a first look at the full collection and release information.
The former Love Island star has been focusing on work following her split from Tommy, who is the father of her one-year-old daughter Bambi.
‘The quality is beautiful and it’s a piece I know I’ll wear again and again.’
A source close to the former Love Island star added: ‘Molly is going to announce something super exciting, which will give everyone the chance to be involved in the launch.
‘This is a move Molly has never made before and fans won’t have to wait long as her next announcement will be made on Thursday night at 7:30 p.m.’
MailOnline revealed that Molly is set for a big payday following the release of maebe, which comes weeks after her split from Tommy Fury.
The couple, who share one-year-old daughter Bambi, were together for five years before Molly announced they had ended their relationship last month.
But in a shock twist, it has been claimed the pair could reconcile, with sources revealing they have become close again during nights spent together at their Cheshire home.
Molly’s brand, maebe, which is a fusion of her name and that of her daughter Bambi, has been in development for two years and the first collection is set to launch on September 29.
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Since rising to fame on Love Island in 2019, Molly has become arguably the most successful former contestant of all time.
As well as having a huge fan base across multiple platforms, she became the creative director of fast fashion brand PrettyLittleThing and, as the founder of her fake tan line Filter, achieved millionaire status in her own right.
Her business acumen has led her to collaborate with brands such as Beauty Works, Look Fantastic and Marks & Spencer, and Molly now takes on the role of founder.