M&M’s fans are rejoicing following reports that a long-discontinued flavor will soon be returning to stores.
Peanut Butter and Jelly M&Ms are set to make a comeback after first being introduced fifteen years ago. According to industry reports.
“Peanut Butter and Jelly M&M’s are expected to be released soon!” popular food Instagram account CandyHunting reported.
“They will make their debut at the NACS Show next October. They feature a peanut butter-flavored filling, similar to the 2009 peanut butter and strawberry-flavored M&Ms,” the account stated.
Fans and candy experts alike expressed their delight at the return of the flavor.
Fan-favorite peanut butter and jelly M&M’s are making a comeback after fifteen years
“I’m so excited that the PB&J trend is coming to the sweets sector!” wrote popular food blogger Snackolator in the post.
“Finally! I’ve been dreaming of this flavor for a long time. Dreams do come true!” commented another fan.
“I’ve missed the peanut butter and strawberry ones every day since they were discontinued,” added a third.
Others were eager to try the flavor for the first time.
“This looks really interesting! I might have to try it out!” wrote one user.
“I have high hopes for them,” added another.
M&Ms also brought back another fan favorite earlier this summer.
The candy brand relaunched its Orange Vanilla Creme flavor, which was originally launched in 2018.
The treat features a ‘soft, creamy center’ similar to orange ice cream ‘followed by a layer of white chocolate and a crunchy caramel topping.’
M&M’s fans have also expressed their shock at learning about the family drama behind the famous chocolate brand.
M&M’s come in a variety of different flavors.
The name of the chocolates stands for Mars and Murrie, in honor of chocolate heirs and business collaborators Forrest Mars Sr. and Bruce Murrie.
Bruce was the son of Hershey executive William Murrie, while Forrest was the son of Mars founder Frank C. Mars.
Forrest reportedly fell out with his father and later visited Europe, where he allegedly saw people enjoying chocolate covered in a caramel coating.
Not wanting to share his idea with his estranged father, he returned to the US and his family’s rival, Hershey’s.
The resulting chocolate creation combined the names of two collaborators, Mars and Murrie.