Advertising will appear on MLB helmets beginning with the 2024 postseason, the league announced Friday.
MLB has reached a multi-year agreement to place the name and logo of German apparel company Strauss on postseason helmets through the 2027 season. The ads will be 5 x 0.92 inches in size and will be located on both sides of each helmet.
Strauss will also see his name and logo placed on the helmets of all 120 affiliated minor league teams between 2025 and 2027.
MLB games played in Europe will also see helmets labeled with Strauss’ announcement.
The MLB started Allow advertising on uniforms Through the 2023 season, as part of the latest Collective Bargaining Agreement with the MLB Players Association, twenty-three teams currently feature a jersey patch advertisement.
When the CBA was announced in March 2022, helmet advertising was originally said to begin in October with the postseason, but the league decided to take its time finding a partner. MLB teams have used helmet advertising in the past, but For selected games only who were abroad.
