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Missguided accused of hypocrisy for ‘supporting BLM stealing swimsuit from black designer’

Fast fashion giant Missguided is accused of ‘blatantly’ copying the design of a black-owned company with one of their latest swimsuits.

The UK-based online retailer was branded ‘beyond lazy’ by furious shoppers, who saw similarities between their design and that of the independent label, Destinationwimwear.

Critics of the brand slammed it for hypocrisy, claiming it would stand for ‘diversity and equality’ while seeming to copy the work of Desintationswimwear’s black owner, Racquel Simone, which is based in Brooklyn, New York.

Missguided, a fast fashion retailer, has been accused of 'hypocrisy' and 'laziness' after seeming to copy the design of a company into black hands. Pictures is the swimsuit designed by Racquel Simone

Missguided has been accused of 'blatantly' copying the design of a black-owned company with one of their latest swimsuits. Missguided's version is shown

Missguided has been accused of 'blatantly' copying the design of a black-owned company with one of their latest swimsuits. Missguided's version is shown

Missguided has been accused of ‘blatantly’ copying the design of a black-owned company with one of their latest swimsuits. The Missguided version is shown on the right, while the ‘original’ designed by Racquel Simone is shown on the left

Racquel became aware of the similarity after a friend called Missguided on social media for their alleged copying. Her friend, known only as Nikki, tweeted on Saturday: 'A friend of mine has her own bikini line and posted it today'

Racquel became aware of the similarity after a friend called Missguided on social media for their alleged copying. Her friend, known only as Nikki, tweeted on Saturday: 'A friend of mine has her own bikini line and posted it today'

Racquel became aware of the similarity after a friend called Missguided on social media for their alleged copying. Her friend, known only as Nikki, tweeted on Saturday: ‘A friend of mine has her own bikini line and posted it today’

Photos shared on Twitter show the similarity between Missguided’s $ 13 Orange Leopard One Shoulder Swimsuit and Destinationwimwear’s $ 80 ‘Palm Springs’ Suit.

Both feature the exact same striking purple and orange animal print pattern, as well as an asymmetrical shoulder.

While Missguided’s swimsuit has a cutout section that is not on the ‘original’, both swimsuits also feature a trendy high leg design and a string fit at the back.

Racquel says she deserves ‘recognition’ for her design, which launched in May 2019.

Racquel, pictured, says she `` deserves recognition '' for her design, which launched in May 2019

Racquel, pictured, says she `` deserves recognition '' for her design, which launched in May 2019

Racquel, pictured, says she “ deserves recognition ” for her design, which launched in May 2019

Photos shared on Twitter show the similarity between Missguided's $ 13 Orange Leopard One Shoulder swimsuit and Destinationwimwear's $ 80 'Palm Springs' suit (right)

Photos shared on Twitter show the similarity between Missguided's $ 13 Orange Leopard One Shoulder swimsuit and Destinationwimwear's $ 80 'Palm Springs' suit (right)

The Missguided swimsuit (photo) has a cut-out part that is not on the 'original', both swimsuits also have a trendy high leg design and a string fit at the back

The Missguided swimsuit (photo) has a cut-out part that is not on the 'original', both swimsuits also have a trendy high leg design and a string fit at the back

Photos shared on Twitter show the similarity between Missguided’s $ 13 Orange Leopard One Shoulder Swimsuit (left) and Destinations Swimwear’s $ 80 ‘Palm Springs’ Suit (right). Both feature the exact same striking purple and orange animal print pattern, as well as an asymmetrical shoulder. The Missguided swimsuit (right) has a cut-out part that does not appear on the ‘original’, both swimsuits also have a trendy high leg design and a string fit at the back.

Missguided denied duplication.

A Missguided spokesperson said, “This is not a copy. The Missguided design was first self-created in 2019, and the orange and blue leopard print was also one we bought last year.

“We are happy to share our custom designs and resources with this swimwear company if they contact you.”

Racquel (pictured) explained that she was 'a little overwhelmed with the response to the tweet' and had previously copied her designs

Racquel (pictured) explained that she was 'a little overwhelmed with the response to the tweet' and had previously copied her designs

Racquel (pictured) explained that she was ‘a little overwhelmed with the response to the tweet’ and had previously copied her designs

Racquel became aware of the similarity after a friend called Missguided on social media for their alleged copying.

Her friend, known only as Nikki, tweeted on saturday: “A friend of mine has her own bikini line and posted it today!

“Missguided clearly had no creativity left and had to look at a smaller company.

“Support Destinationswimwear, a black-owned company, instead of Missguided.”

Nikki's tweet quickly went viral, generating over a thousand likes and retweets, many of which reflected her thoughts and hit Missguided

Nikki's tweet quickly went viral, generating over a thousand likes and retweets, many of which reflected her thoughts and hit Missguided

Nikki’s tweet quickly went viral, generating over a thousand likes and retweets, many of which reflected her thoughts and hit Missguided

Racquel said, “I feel a little overwhelmed by the response to the tweet, I didn’t think it would get that much traction.

This has also happened before with another brand that took one of my designs.

‘I try not to let it hit me, because I know that imitation is a form of flattery, but at the same time I work hard as creative and I deserve recognition.

“Some of my friends sent Missguided a message about this, they said they saw the messages, but didn’t respond.

Her tweet quickly went viral, generating over a thousand likes and retweets.

A user was annoyed Missguided openly supports the Black Lives Matter movement while seeming to copy 'designs' from black designers

A user was annoyed Missguided openly supports the Black Lives Matter movement while seeming to copy 'designs' from black designers

A user was annoyed Missguided openly supports the Black Lives Matter movement while seeming to copy ‘designs’ from black designers

A user quoted the tweet saying, “Don’t make me cancel Missguided. Is it so difficult to come up with your own designs? “If you need to look at other black artists for inspiration, that’s one thing. But having the balls to copy the exact color is so grubby and weak. In any case, ask if you can use it. ‘

Another added, “This is more than lazy, they literally just took scissors aside and said ‘buy it.’

A third said, “They look cheap and ugly compared to hers. You should stop copying people’s hard work and creativity because you make yourself and your company look bad. ‘

A fourth fumed: “These brands come out and say how much they support BLM and do something like that.”

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