Millennials and students who can not muster the excitement of using a washing machine can now buy an aerosol spray to freshen their clothes.
The Day 2 dry cleaning spray, designed by Unilever, went on sale last week and aims to refresh, remodel and crease clothes, leaving it as clean as it is clean.
The £ 7.50 ($ 10) pots have been designed for young people who pile up worn clothes on furniture in their room instead of neatly folding them, a trend known as "chairdrobe".
Unilever is selling versions for denim and delicate garments, in addition to the original, which works with a wide range of fabrics.
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Day 2 dry cleaning (pictured), manufactured by Unilever, states that you should wrinkle and freshen your clothes without the need for a washing machine
Denim jeans are by far the most reused garment, according to Unilever.
"That is a great pride for many millennials, you know, to ensure that your denim is as pristine as possible," said Nathan Olivieri, co-founder of Day 2.
The technology uses 'hardening molecules of the fabric'. to renew your clothes.
However, Unilever does not reveal exactly how the process works.
The Day 2 website states that the product removes odors and clothes & # 39; instantly ironed & # 39 ;, taking them from & # 39; simply used to freshly laundered & # 39; in 15 minutes.
It is designed to refresh your favorite shirts, pants and skirts for up to 25 uses before the garments need a hand wash or the use of a washing machine.
Each spray cartridge has enough spray to save a complete wash load, saving up to 60 liters of water, according to Unilever.
The aerosol cans are priced similar to a box of laundry detergent, which typically can last around 20-30 washings.
The Day 2 website states that the product removes odors and clothes & # 39; instantaneously irons & # 39 ;, taking them from the newly-used to freshly laundered in 15 minutes
The company's website quoted technology blogger Holly Brockwell as saying: "It does some kind of sorcery … It's basically a dry shampoo for your clothes."
Olivieri, 25, said the product would give millennials more confidence to re-dress used clothing.
He said there was nothing in the market that explicitly pointed to the problems of smell, wrinkles and shape.
Up to 60 percent of millennials, people between the ages of 22 and 37, leave lots of unwashed clothes around their rooms, according to Unilever's market research.
Kees Kruythoff, president of the firm's home care, rates the attention to the mentality of millennials as a way to "protect the future" of their businesses as attitudes toward washing clothes change.
The spray of £ 7.50 ($ 10) is for young people who wrap used clothes on a chair in their room instead of folding it, a storage solution known as "chairdrobe"