Microsoft Announces Xbox TV App and Own xCloud Streaming Stick

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Microsoft is working with TV manufacturers to make an Xbox app available on devices soon. The software giant plans to bring its Xbox Game Pass service to TVs through its xCloud streaming technology, opening up more ways to access Xbox games. This will be available as an app on TVs and with Microsoft’s own dedicated streaming stick.

“We’re working with global TV manufacturers to integrate the Game Pass experience directly into Internet-connected TVs, so all you need is a controller to play,” said Liz Hamren, head of game experiences and platforms at Microsoft. .

Microsoft hasn’t announced exactly when this Xbox app will be available on TVs, nor which manufacturers will bundle it on their devices. Xbox chief Phil Spencer hinted at an Xbox app for TVs late last year, noting that he expects to see it in the next 12 months.

Spencer also hinted at Microsoft’s own Xbox streaming stick last year, something Microsoft now says will be coming soon. “We also develop standalone streaming devices that you can plug into a TV or monitor, so if you have a strong internet connection, you can stream your Xbox experience,” Hamren reveals.

Like the plans for the TV app, Microsoft isn’t detailing the release date or pricing for its own Xbox streaming devices. We don’t even know what they will look like. Microsoft revealed these details in a special press conference ahead of the E3 event later this week. Microsoft will be focusing on games at its E3 showcase on Sunday, June 13, so it’s unlikely we’ll get any further details until the devices are ready to ship.

This Xbox Game Pass expansion to TVs is part of a broader effort by Microsoft to make its subscription service available to more than just phones and Xbox consoles. Microsoft is also today announcing upgrades to its xCloud server blades and the ability to access and use xCloud on Xbox consoles later this year.