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<pre><pre>Microsoft & # 39; s first European store opens in the heart of London on July 11

Microsoft is opening its first European store in the United Kingdom on July 11. The software giant will launch this new store at Oxford Circus in London, at the intersection of Regent Street and Oxford Street, which both house some of & # 39; the world's most popular stores. Microsoft's flagship store in London occupies 21,932 square meters over three floors, and it will only be a few doors away from Apple & # 39; s Regent Street store.

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Microsoft plans to include immersive video walls, a community theater, workshops, training rooms and even an "Answer Desk" for technical support. The site will also include Microsoft & # 39; s range of Surface hardware, Xbox consoles and devices from other PC manufacturers. Visitors can also try out devices such as the HoloLens from Microsoft, in addition to the other Mixed Reality (VR) headsets that are available.

Although the new store in London is the first of its kind in Europe, Microsoft has previously opened a flagship store in Sydney, alongside the flagship store in New York City.