Businesses on Meta platforms will soon be able to purchase a blue check for exclusive support and features.
The expansion was announced today by CEO Mark Zuckerberg at an event. Earlier this year, the company announced Meta Verified for creators, a $12 per month subscription that gives creators a blue check and access to features like priority customer support and spoofing protection. Businesses can purchase verification on Facebook or Instagram for $22 a month or $35 for both, an increase over the price for creators of between $12 and $15. Testing on Facebook and Instagram will begin in the coming weeks, followed by WhatsApp.
Paying businesses will get similar benefits to creators, including account security and troubleshooting features. Verified businesses will also gain greater visibility in searches on Facebook and Instagram. Businesses on WhatsApp will be able to create a landing page that will be discoverable through web search and the ability for multiple employees to chat and respond to customers.
Meta’s initial move toward paid verification came following changes to Elon Musk’s X, formerly Twitter, where paying subscribers could purchase a blue check for a monthly fee. The paid subscription to Earlier this month, X launched the option to verify paid users through a government ID, saying users could receive “additional benefits” in the future if they choose. Meta-verification for businesses will require businesses to meet certain activity and security requirements, and the person requesting it will need to demonstrate their connection to the business.