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Meta halts Apple Watch rival and is instead working on ‘other devices’, report claims 

From the Apple Watch to Google’s Pixel Watch, many of the world’s biggest tech companies now have their own smartwatches for sale.

Facebook’s parent company, Meta, would be the next tech giant to develop a dual-camera smartwatch under the project name “Milan.”

But a new report claims Meta has halted development of the smartwatch and is instead working on “other devices for the wrist.”

Facebook's parent company, Meta, could be the next tech giant to develop a dual-camera smartwatch

Facebook’s parent company, Meta, could be the next tech giant to develop a dual-camera smartwatch

Meta’s Watch: key specs

– Removable gold dial with two side buttons

– 5MP front camera

– 12MP rear camera

– WiFi, GPS and mobile connectivity via eSIM

– Apps for Spotify, WhatsApp, Instagram Stories, daily activity tracking, workouts, the photo gallery, heart rate, calendar, settings and breathing

– 18 hours of battery life

‘s report Bloomberg calls “a person of knowledge” and claims that Meta had been developing the smartwatch for at least two years.

“The device … is designed to include several features common in other smartwatches, including activity tracking, music playback, and messaging,” Bloomberg wrote.

“A prototype of the now-discontinued device features dual cameras, a key differentiator from industry leaders like the Apple Watch.”

A 5MP camera was located below the main display, while the 12MP camera was located on the back and rested against the wearer’s wrist, according to images seen by Bloomberg.

While this may seem like an odd location for a camera, the report claims users were able to remove the watch face from the band to quickly take photos.

However, the location also caused problems with incorporating electromyography into the smartwatch — a function for translating nerve signals from the wrist into digital commands.

In a blog post earlier this year, Meta explained how it plans to use electromyography to transform people’s hands into “controllers” for other devices.

The removable watch face had a gold casing, with two buttons on the side – just like the Apple Watch (pictured)

The removable watch face had a gold casing, with two buttons on the side – just like the Apple Watch (pictured)

“This is about decoding those signals at the wrist — the actions you’ve already decided to perform — and translating them into digital commands for your device,” it explained.

The removable watch face had a gold casing, with two buttons on the side – just like the Apple Watch.

Users would have had access to popular apps including Spotify, WhatsApp and Instagram Stories, as well as daily activity tracking, workouts, photo gallery, heart rate monitoring, calendar, settings and breathing.

And while Apple Watch users manage their apps through their iPhone, the Meta smartwatch users are said to have managed their apps through their Facebook account.

Other key features included 18 hours of battery life, WiFi, GPS and mobile connectivity via eSIM.

Earlier this year, Meta explained how it plans to use electromyography to transform people's hands into 'controllers' for other devices.

Earlier this year, Meta explained how it plans to use electromyography to transform people’s hands into ‘controllers’ for other devices.

The smartwatch would cost $349, according to Bloomberg, and will be released in the spring of 2023.

While the Apple Watch rival has retired, Bloomberg claims that Meta is still working on several other wrist-based devices.

The report comes shortly after Meta CEO Mark Zuckerberg shared the first look at his company’s “mixed reality” headset known as Project Cambria.

A new video shows Zuckerberg testing a demo called “the World Beyond” on the “high-end” headset, which is due out later this year.

It shows Zuckerberg petting a cute virtual creature, picking up and throwing a virtual ball, and watching a web browser that seems to float right in front of his face.

Mixed reality describes experiences that combine elements of both a physical and virtual environment, allowing real and digital elements to coexist and interact.

THE FACEBOOK ‘METAVERSE’: A VIRTUAL WORLD WITHIN A WORLD

In a recent interview, Mark Zuckerberg said that in the next five years he wants people to see Facebook not as a social media company, but as a “metaverse” company.

That’s one that resembles a virtual environment where people can work and play for most of their 24 hours without leaving their homes.

“And I hope that if we do this right, I think in the next five years, in this next chapter of our business, I think we’re going to effectively move from people who see us primarily as a social media company to a metaverse company,” Zuckerberg said in the interview with The edge

And of course all the work we do in the apps people use today contributes directly to this vision of community building and creators.

“But this is something I spend a lot of time on, think about a lot, we’re working on a ton. And I think it’s just a big part of the next chapter for the work we’re going to do across the industry.”

So what exactly is the metaverse?

As Zuckerberg describes it, it’s a “vision” that spans the entire tech industry and calls it the successor to the mobile internet.

“But you can think of the metaverse as an embodied internet, where instead of just watching content, you’re in it,” he continued.

“And with other people you feel like you’re somewhere else, with different experiences that you couldn’t necessarily do on a 2D app or web page, like dancing, for example, or different types of fitness.”

The Facebook CEO says his vision — which he has been working on for several months — would extend not only to virtual reality, but also to augmented reality, computers, mobile devices and game consoles.

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