Meta plans to charge users for ad-free accounts on Facebook and Instagram
Facebook and Instagram are considering charging users for ad-free accounts.
Meta, owner of the social media platforms, is considering asking users in the European Union to pay a subscription to avoid ads.
There are currently no plans to introduce this feature in the UK due to different advertising and data protection rules. The proposals are still in their infancy, but ad-free versions of websites could be rolled out in the next few years.
Meta, owner of Facebook and Instagram, plans to ask users in the European Union to pay a subscription to avoid ads
Meta would still offer free versions of accounts. The cost of an ad-free account is not yet known.
Meta, which is owned by Facebook founder Mark Zuckerberg, had no comment when contacted by the Mail.
Its business model relies heavily on offering advertising space to companies on its free social media platforms. Information stored by Meta can help advertisers reach their target audience quickly.