Home Tech Met Gala deepfakes are flooding social media

Met Gala deepfakes are flooding social media

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Met Gala deepfakes are flooding social media

This story originally appeared on WIRING Italyand has been translated from Italian.

He Met Gala It is undoubtedly one of the most anticipated events of the year, but this time the music and entertainment celebrities who graced its red carpet had some competition for the public’s attention: generative AI deepfakes.

in a mail Posted on But the image is far from real, as a community note attached to the publication makes clear.

Not in vain, a few minutes after this first photo of the singer at the Met Gala was shared, other Immediately one arrived showing her wearing a bronze corset and a beautiful floral skirt, in perfect Xena style. An outfit that could not go unnoticed, if she had actually been worn at the event. But how do we know that it is a generated by AI Image and not a real shot? Because Katy Perry didn’t attend the event at all. Still, tweets containing images of the singer immediately went viral on X, to the point that the pop star herself liked them.

Perry wasn’t the only celebrity to be the subject of deepfakes from the Met Gala. The same fate befell Rihanna, who did not attend the event but nevertheless appeared in social media images wearing an elaborate outfit there. Fake photos of Dua Lipa and Lady Gaga also flooded the Internet.

And if you’re wondering why, the reason is simple: generative artificial intelligence is now a tool that easily allows the creation and distribution of all types of images, on any possible occasion. He Met Gala was an obvious candidate for use, especially considering that it allowed fans to dress stars like Katy Perry and Rihanna in whatever outfits they wanted.

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