Mercedes-Benz says it will go fully electric by 2030, but subject to conditions. The German carmaker says it will only sell electric vehicles “when market conditions permit”, implying that Mercedes will still sell gas-powered vehicles after 2030 in countries where consumer demand for EVs is lacking.
The company made the announcement during an EV strategy update Thursday morning, the latest in a series of automaker events to declare a key electric powertrain pivot. But while other automakers have similarly pledged to move to fully electric vehicle production, Mercedes stands out by hedging its promise on external factors.
Other major automakers have included similar warnings. For example, GM said it would be carbon neutral by 2040, but would not commit to ending sales of gas-powered vehicles by that date. And GM’s top executives described the goal of eliminating tailpipe emissions from its new light-duty vehicles by 2035 as “an aspiration” rather than a certainty.
Still, Mercedes says it will commit €40 billion ($47 billion) to electrify its lineup by 2030. is the right way to create a successful future and to increase the value of Mercedes Benz,” said Ola Källenius, President of Daimler and Head of Mercedes-Benz.
From 2022, Mercedes says it will offer an all-electric model in every segment, and from 2025, every model sold will be offered with a pure-electric model. Mercedes will also launch three bespoke new EV architectures for use across its portfolio: MB.EA for medium and large passenger cars, AMG.EA for performance models and Van.EA for commercial vehicles.
The company hinted at some of the new products coming soon, including electric versions of Mercedes-Benz’s G-class cars and AMG high-performance vehicles. Executives also teased the upcoming high-performance Vision EQXX long-range concept car, which it will unveil next year. With the EQXX, Mercedes is aiming for a range of 1,000 kilometers (621 miles) and consumption of more than six miles per kWh, which would make it one of the longest-range EVs on the market if achieved.
Regarding its supply chain, the company will build eight gigafactory battery plants, including one in the US, with the goal of expanding battery cell capacity to 200 GWh. And Mercedes announced the acquisition of Yasa, a UK-based EV engine manufacturer, to accelerate its production plans.
Mercedes isn’t alone in charting its all-electric (or mostly all-electric) future. GM, Ford, Stellantis, Volvo, BMW and Volkswagen have made similar promises about the transition to mainly selling EVs. These announcements come as major governments push for restrictions on the sale of internal combustion engine vehicles. The European Union, China and California have all said they would ban the sale of combustion engine vehicles by 2035.