A mother of two who quit her job in Mecca to sell handmade crystal candles now runs a multimillion-dollar business.
After her father passed away in March 2019, Janelle Palibrk traded her nine-to-five as a fragrance specialist to launch her own candle company, Myles Gray, with an initial investment of just $500.
Two years later, the Melbourne mother is at the helm of a brand estimated to be worth $2.5 million that is sold in more than 40 retailers across Australia and has successfully partnered with fashion label Decjuba and actor Sam Frost.
On Sunday, Ms. Palibrk’s company sold for $24,000 of his popular “Mystery Boxes” in 19 minutes.
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Janelle Palibrk quit her job in Mecca in March 2019 to sell handmade crystal candles (pictured) with a $500 investment; she now runs a multimillion dollar business
Ms. Palibrk’s brand, Myles Gray, is available at over 40 retailers across Australia and has a successful partnership with fashion label Decjuba and actor Sam Frost (pictured)
The limited edition kits, which contain a mix of stock including candles, diffusers and crystals worth $200, are sold four times a year especially for $99 and always arouse great interest from customers.
But Ms Palibrk told Daily Mail Australia she was “overwhelmed” by the sales that were happening organically without any influencer approval or paid promotion.
“Especially this time was crazy. It’s purely our customers who absolutely love our brand and feel so loved and seen,” she said.
“We answer every message, provide the best possible service and have the fastest shipping times in the industry. Our customer is the most important thing to us.’
Made from hand-poured natural soy wax and lead-free cotton wicks that burn for 55 hours, each candle costs $54.95 and comes with a confirmation that customers can recite as a positivity mantra as they light their purchase.
Ms. Palibrk (left) makes her candles (right) from natural soy wax and lead-free cotton wicks that burn for 55 hours
Ms. Palibrk (left) runs the business with the help and support of her husband, Nathan (right)
And unlike other crystal candles on the market, the scents of Ms. Palibrk’s hand-poured creations are expertly matched to the healing properties of specific stones.
Sunday’s $24,000 in sales isn’t the only example of record sales for the company in the past year.
In December, Ms. Palibrk made $100,000 in the space of a month thanks to an increase in demand over the Christmas season.
More recently, Ms Palibrk believes sales have increased during the latest lockdowns in Australia as more people prioritize their mental health.
“Everyone takes a moment to slow down,” she said.
“When I founded the brand, it was a huge trauma after the death of my father. I’m sure for some, Covid-19 has been just that, so this is our way of connecting.”
Unlike other crystal candles on the market, the scents of Ms. Palibrk’s hand-poured creations (pictured) are expertly matched to the healing properties of specific stones
Ms. Palibrk insists that crystals are for everyone, even those who do not subscribe to spiritual healing or natural practices such as homeopathy.
“Crystals emit different vibrations and they provide a great source of energy to lean on during difficult times,” she said.
Once considered the pursuit of hippies and mad healers, crystals have piggybacked on the global wellness craze to become a multi-billion dollar industry.
Instagram hashtags for #crystals reach into the tens of millions, while entire TikTok accounts are devoted to videos about their healing properties.
Customers can order candles, diffusers and room sprays online from the Myles Gray website.