Megyn Kelly criticizes Always for calling women ‘bodies with female sex organs’ in its menstrual product brochure: ‘We are WOMEN’. GIRLS.’
Podcaster and conservative pundit Megyn Kelly has ripped Always, the feminine hygiene products company, for calling women “bodies with female sex organs.”
She criticized the company for its pamphlet titled “Always A Guide to Puberty and Confidence for Parents and Caregivers”, which refers to the development of young women as “young people with female sex organs”.
The company did not use the words ‘girls’ and ‘girls’ in the guide, but rather ‘youth’ and ‘child’.
In response to a DailyMail.com article about the publication of the pamphlet, Kelly tweeted: “Dear always: we are not ‘bodies with female sex organs’.”
Podcaster and conservative pundit Megyn Kelly has slammed feminine hygiene product company Always for labeling women as ‘bodies with female sex organs’
Responding to a DailyMail.com article, Kelly defended women against the “dehumanizing” reduction of sex organs that the brand is trying to impose.
‘We are women. GIRLS. And we are the only ones with rules and buying products from your pathetic, dehumanizing and seemingly misogynistic brand,” she wrote.
On one page of the 22-page brochure, the company inserted the following line: “It is important that all young people understand puberty and menstruation from an early age, in order to prepare them for the changes that themselves, or someone they know, will know.”
Kelly’s attention to the pamphlet prompted Twitter users to proclaim that Always would be the next target of a conservative boycott.
“They won’t be a ‘leading’ brand of mental health products after this,” one user wrote.
“Always erase now women, people who BUY their products,” wrote another, adding, “#boycottalways.”
The leaflets are included in brand-designed “puberty kits,” which contain sanitary napkins and panty liners that have been distributed to schools for distribution to students.
In a section on the menstrual cycle, the guide says, “Each month, bodies with female sex organs prepare for pregnancy.
A teacher who recently received the puberty kits and who asked to remain anonymous for fear of accusations of transphobia said the leaflets were likely to prove “very confusing” for young women.
In the 22-page brochure intended for distribution to school-aged children, the brand wrote: “Here is a brief reminder of the changes that young people with female sex organs undergo during puberty”
Always is the latest in a growing list of brands to engage in culture wars by seemingly taking a stand on the controversial gender and sexuality debate.
“I think girls will struggle to understand how this relates to their own body and their own experience,” the teacher added.
“Bodies with female sex organs” may not be immediately identifiable as a girl depending on a child’s understanding, particularly if English is not their first language or if a child has additional learning needs .
Milli Hill, author of a bestselling book on female puberty called My Period, said: ”Bodies with female sex organs’ couldn’t be more dehumanizing and offensive.’
“Sadly, this is yet another example of companies trying to erase women and neglect their needs in a rush to appease trans activists.”
Always is the latest in a growing list of brands to engage in culture wars by seemingly taking a stand on the controversial gender and sexuality debate.
Bud Light’s recent partnership with trans influencer Dylan Mulvaney sparked a torrent of backlash that led to an alarming drop in sales for the brand.
Target, the national retail chain, has lost more than $10 billion in market capitalization in the past week and a half as consumers reacted negatively to its Pride-themed children’s clothing line.
