Meghan Markle’s latest episode of Archetypes languishes at No. 77 on the US Spotify chart, Outperformed by A Collection of Baby Lullabies, while her podcast sits at No. 22
- The Duchess of Sussex’s most recent episode of Archetypes ranks 77th on the US pod charts.
- The series as a whole is in 22nd place and after one point occupying the first place.
- Industry figures say Spotify will be interested in Archetypes being seen as a success
Meghan Markle’s Archetypes podcast appears to have dropped in popularity with US listeners according to the Spotify charts, with the latest drop being surpassed by a collection of lullabies.
The Duchess of Sussex’s digital offering, which now has a full ten episodes in its run, once ranked as the best show on the platform.
But Meghan’s latest episode, produced as part of an £18 million deal between Spotify and her and Harry, was 77th on the US charts as of 1pm today.
The issue, titled The Activist’s Audacity, saw her interview British actress Jameela Jamil and 24-year-old American-Iranian X-Men star Shohreh Aghdashloo, 70.
At the moment it’s being topped by eight hours of soothing music to lull babies to sleep.
Overall, the podcast as a series is also ranked 22nd on the US chart. Again, it had previously been ranked #1.
New episodes usually come out every Tuesday, and the guests are revealed for the first time.
It is possible that this will lead to an improvement in the overall list position of the series, brought about by increased interest in new content.
The Duchess of Sussex’s most recent episode of Archetypes ranks 77th on the US Spotify podcast charts.
The ranking of ‘Episodes’ is ‘determined solely by the number of unique listeners on that day’
Spotify has two main charts: one for their ‘Top Podcast’ compiled with a series of measures including whether they are ‘rising newcomers’ and ‘a combination of overall follower counts and the number of recent unique listeners’
How does Spotify compile its charts?
According to Spotify’s website: “Top Podcasts” is where you’ll find the most popular shows overall, the ones fans have been listening to for a while, and new arrivals. It’s determined by a combination of overall follower counts and the number of recent unique listeners.
This suggests that the chart is compiled by a number of measures, not just the number of listeners. A show might have more subscribers than listeners, for example, or it might be promoted because it’s a new release.
Spotify says: ‘”Top Episodes” is where you’ll find the hottest trends in what people are listening to today. This chart is determined purely by the number of unique listeners that day, giving you a look at what’s hot right now.’
This suggests that this is the most accurate indicator of the number of listeners.
In September, MailOnline recounted how Spotify had been accused of misusing its own official podcast chart to keep Meghan Markle at No. 1 when she trailed Joe Rogan and other stars in terms of daily listeners.
At the time, Archetypes was ranked as the ‘Top Podcast’ in the US, UK and all major English-speaking markets on Spotify – the first two shows with Mariah Carey and Serena Williams have just 25, and no more than five. in the streaming giant’s ‘Top Episodes’ ratings.
But underwriters accused the company of manipulating its numbers, or even manipulating its main chart, to keep the California-based royal on top. MailOnline had asked Spotify to comment.
Spotify has two main charts: one for their ‘Top Podcast’ compiled with a series of measures including whether they are ‘rising newcomers’ and ‘a combination of overall follower counts and the number of recent unique listeners’.
The ranking of ‘Episodes’ is ‘determined solely by the number of unique listeners on that day’.
In the US in September, Archetypes topped the podcast chart despite its new episode with Mariah Carey, released on Tuesday, ranking 12th on the episode chart, while the first show on the Duchess with Serena Williams is at 25.
Spotify’s own data for that month showed that more UK listeners were tuning in to Joe Rogan, Rob Beckett and Josh Widdecombe’s show on parenting and Jamie Laing and Sophie Habboo’s ‘NearlyWeds’ pod than Archetypes.
In the UK rankings, Meghan’s first two shows ranked 8th and 12th in terms of listeners, but Archetypes remained the number 1 podcast in the UK, according to Spotify, with listeners wondering if business is ” modifying the lists.
The Duke and Duchess of Sussex, Prince Harry and his wife, Meghan Markle, during the Jaguar Land Rover Driving Challenge at the Invictus Games
Prince Harry, The Duke of Sussex and Meghan, The Duchess of Sussex attend the 2021 Salute To Freedom Gala at the Intrepid Sea-Air-Space Museum on November 10 last year.
One subscriber in the US said: ‘Why not Archetypes. 1 on the US Spotify chart when, on the episode chart, both releases are way down the page? Don’t get it! Another Twitter user responded, calling it “Spotify rigging,” adding, “They paid $18 million, got blasted, now they want to make it look like it was worth the deal.”
Another listener said: ‘If Spotify is rigging the charts I would be angry’.
Industry insiders have suggested that Spotify may have chosen to keep Archetypes at the top of its charts, especially given the alleged £18m deal handed out to the Sussexes for content.
A broadcast expert with decades of industry experience told MailOnline: “Spotify’s main podcast ranking allows them to promote their new shows – they could be doing this for Meghan.” Based on the numbers, he would think Joe Rogan would be number 1.’