Meghan Markle is making waves in the fashion world by taking a new approach aimed at supporting smaller businesses. The Duchess of Sussex, known for her keen sense of style, has opted for clothing from little-known brands, a move that is generating quite a stir in the industry.
Celebrity stylist Martine Alexander recently spoke to the daily mail about Meghan’s shocking fashion choices. “I love that she wears under-the-radar brands,” Alexander said, applauding the duchess for choosing to highlight lesser-known brands.
For Alexander, this approach goes beyond fashion: it’s about giving small businesses the recognition they deserve. “One of the things I love to do is give small businesses the exposure they deserve.” she explainedhighlighting the benefits of this strategy for everyone involved.
Meghan’s decision to wear smaller, lesser-known brands could be transformative for these companies, according to Alexander. “It is very rewarding for the stylist, the client and the brand; That’s why I think Meghan is doing it. “Its appearance could change a business,” he added.
Alexander shared his own experience dressing British Olympic swimmer Rebecca Adlington in a small brand during the Olympics. “The set was sold out,” he recalled. “To be able to do that for someone else is the most incredible thing.”
Meghan Markle’s fashion choices continue to influence not only her personal style but also the fortunes of small businesses that are given a platform through her wardrobe choices. By doing so, you are not only making a statement in the fashion world, but you are also playing a role in supporting and encouraging smaller businesses.