Meghan Markle’s Netflix Cooking Show Love, Meghanhas come under scrutiny, with American correspondent Samuel Clench raising questions about its purpose and the public relations strategy behind it. in one piece for news.com.au, Clench questioned the motivations behind creating a show of this scale and wondered what the Sussexes’ PR team was thinking.
Clench criticized the show’s title and tagline, commenting: “’Love, Meghan’ is the title of this. “Create wonders in every moment”, is the motto. I mean, come on. What are we doing here? What’s up with the fake Disney vibe? He also reflected on the show’s existence, asking, “Why does all this exist?”
For Clench, these are questions that could apply to much of what Meghan and Harry have done to shape their image over the past five years. “These are questions that could conceivably be asked about virtually anything Meghan and Harry have done to affect their image over the past five years.” he wrote.
He proposed that the Sussexes’ actions could be driven by an attempt to win over the American market, which is already inclined to support them. “The best theory of the case is that these two are just trying to win over the American market, and the Americans are already prepared to side with them anyway,” Clench observed. “Right, okay,” he continued, “but you don’t have to make that stand; “It exists naturally.”
Clench also emphasized his frustration at the lack of clarity around the goal of the Netflix show and the Sussexes’ broader public relations strategy. “We must ask ourselves again: what is the goal of this Netflix show? What has been the goal of the Sussexes’ PR strategy over the years? The answer is essentially Australian: I don’t know,” Clench concluded.
Clench’s criticism reflects growing public confusion about the Sussexes’ brand and media strategy. While his efforts to build a presence in the US market are clear, the motivations behind his recent projects remain a topic of debate.