Meghan and Harry will not be bothered by losing Sussex Royal because they are “smart in goals they support”
Prince Harry and Meghan Markle will not suffer if they cannot use the Sussex Royal brand because they have been “smart in the causes they have supported” and the “messages they have posted there,” an expert has said.
The Duke, 35 and Duchess, 38, announced that they would resign as senior members of the royal family and expressed their desire to become financially independent in January.
They have since moved to Canada, with the intention of dividing their time between the UK and the US.
But yesterday, The Mail revealed that, after lengthy and complex discussions with senior officials, the Queen had agreed that the couple would no longer be able to keep the word “royal” in their branding.
Prince Harry and Meghan Markle will not suffer if they cannot use the Sussex Royal brand because they have “been smart in the causes they have supported” and the “messages they have posted there”, an expert has claimed
According to Huddersfield-based personal branding expert Deborah Ogden, this will not be too problematic for the couple when it comes to earning money.
“With a personal brand, there is no doubt that they have invested their profile globally and have established that,” she said Yahoo UK.
“But I believe that a personal brand is more than a logo, so what they would spend on building a strong reputation and profile to support certain causes.
“They’ve been smart about the causes they’ve supported and the messages they’ve posted there.”
Since their announcement of the bomb, Harry and Meghan (pictured last year in South Africa) have since moved to Canada, with the intention of dividing their time between the UK and the US
Deborah predicted that Harry and Meghan would lose some value from the Sussex Royal brand, but in the end their fame means that they will always be recognized on the British and American market and on the world markets that recognize the British royal family.
“I’m not sure if the removal will have a huge impact,” she added.
The couple has spent tens of thousands of pounds on a new Sussex Royal website in addition to their hugely popular Instagram feed. They have also attempted to register Sussex Royal as a global trademark for a range of items and activities, including clothing, stationery, books, and teaching materials.
In addition, they have taken steps to found a new charity organization: Sussex Royal, The Foundation of the Duke and Duchess of Sussex. Now it has been made clear that they must ‘re-brand’.
Deborah predicted that Harry and Meghan, pictured last October, will lose some value from the Sussex Royal brand, but ultimately their fame means that they will always be recognized in the British and American markets and in the world markets that the British royal family recognize
A source told the Mail that, in the midst of what has been described as a “complex” situation, the “fine detail” is still being thrown away.
However, it is understood that the couple has accepted that as part of their new work arrangements they will not be able to use the name Sussex Royal as they had hoped.
The development would mean a big blow to the Sussex people, who now start again and re-register everything from their website to their charity under a new label.
Harry and Meghan started using the Sussex Royal branding for the first time last year after separating their household from that of the Duke and Duchess of Cambridge – known as Kensington Royal.
The Sussexes’ Instagram page, @sussexroyal, has collected 11.2 million followers – the same number of fans as William and Kate’s account.
It is understood that the couple, pictured with their son Archie, have accepted that as part of their new work arrangements they cannot use the name Sussex Royal as they had hoped
It was therefore a natural development for Harry and Meghan to use the name for their new charity foundation, which is being launched this year with the support of Buckingham Palace.
And while they were secretly preparing for a new life in Canada, it was clear that Sussex Royal was at the forefront of Harry and Meghan’s plans.
Dozens of trademark applications have been made for everything from bandanas to notebooks, although sources have always emphasized that these were preventive measures to protect the trademark against others and were never intended for commercial use.
The couple has also started using a new website.
Meghan and Harry, pictured at the Commonwealth Service at Westminster Abbey in March last year, first started using the Sussex Royal branding last year after separating their household from that of the Duke and Duchess of Cambridge – known as Kensington Royal
It went live last month with their announcement of the bomb, with the introduction: “Welcome to the Sussex Royal community, your source for information about the Duke and Duchess of Sussex.”
Zoe Middleton-Lyons, senior account manager for branding agency Underscore, said rebranding can actually benefit the young royals because it offers an opportunity to move away from the limits of the brand in which they were born and into which they were married.
“With every” rebrand, “there is a first impact because people get attached to the original name and perception of that brand, but if the transition is handled correctly, their new status and” brand “will thrive,” she said.