These influencer sisters have gone viral for their exciting street style moments and designer goods.
Snehal and Jyoti Babani have amassed more than 30,000 followers on their shared snow Instagram page where they post fashion photos with high-end Chanel bags and wearing Hermès Kelly and Birkin bag charms — which sell for up to $4,000 each — as hair bows.
The fashion-savvy sisters grew up in Mumbai, where they are still based, and got their first pair of Chanel earrings in junior high school—since then, they’ve gone viral for their maximalist, unique looks.
Front row luminaries find innovative ways to showcase their hard-to-find designs – and told FEMAIL some of their favorite high-end pieces and their fresh take on fashion week.
Snehal and Jyoti Babani have amassed more than 30,000 followers on their shared snejyo Instagram page, where they share fashion photos with exclusive Birkin bags
The fashionista sisters grew up in Mumbai, where they are still based, and got their first pair of Chanel earrings in junior high school
The front-row luminaries are finding innovative ways to showcase their hard-to-find designs – and they told FEMAIL some of their favorite high-end pieces and their take on fashion week
While people think they are twins because of their perfectly coordinated outfits, Snehal is older and they are actually 15 months apart in age.
The sisters are not influencers; instead, they work with their family’s business, Privi Specialty Chemicals Limited.
They have attended fashion shows since Chanel’s autumn-winter show ‘In the Snow’ at the Grand Palais in Paris in 2019.
They told DailyMail.com the show was ‘bittersweet’ as it was their first and Karl Lagerfeld’s last.
“Fashion and luxury have been an integral part of our daily lifestyle since forever,” the sisters revealed.
‘What you see on social media is that we are really passionate about showing what we love and is very authentic – there is no purpose, goal or business agenda with what you see,’ they continued, calling it ‘pure passion’.
Their closets are filled with unique pieces since they have been collecting from a young age.
Although they had a hard time choosing the most unique piece, their latest standout purchase is a pink Chanel surfboard from the design house’s 2023 cruise collection, which retails for $14,800.
The sisters have become famous and gone viral for their designer hair — but they’re not actually mane accessories.
their latest standout purchase is a pink Chanel surfboard from the design house’s 2023 cruise collection, which retails for $14,800
The sisters have become famous for their designer hairpieces – but they’re not actually mane accessories – instead, they’re bags that they’ve recycled
‘It’s small leather goods from each brand – be it bag charms or micro bags that are actually meant to be used as accessories on bags,’ they revealed
The sisters wear bag charms from brands such as Louis Vuitton and Chanel in their hair as bows
‘It’s small leather goods from each brand – be it bags or micro bags that are actually meant to be used as accessories on bags,’ they revealed.
“Having collected so many over the years, we randomly came up with the idea of using them as hair ornaments and making them dual purpose, just to have fun with these little gems we own,” they said.
While the sisters have become front row favorites, they are extremely picky when it comes to making their fashion week plans.
“We don’t attend shows just to be present at the “it show” of the season, they said, explaining that they would rather share an experience with designers who value them as loyal customers.
“We strongly believe that it is important that those who take a seat at fashion shows bring something more to the table than just their presence,” they said.
‘If you’re not a consumer or an editor, journalist, (or) an industry expert whose presence would potentially bring something more to the table for the brand… we don’t see why anyone would want to attend shows just for visibility, which is quite unfortunate and often the case these days.’
“We don’t attend shows just to be present at the ‘it show’ of the season,” they said, explaining that they would rather share an experience with designers who value them as loyal customers
“We strongly believe that it is important that those who take a seat at fashion shows bring something to the table more than just their presence,” they said.
When they share their designer clothes on social media, they don’t mind the response and have a rather casual approach to the comments.
If one of their ‘authentic and individualistic’ outfits goes viral, it’s ‘purely organic and unintentional’.
They appreciate a Twin Cities aesthetic and their looks may seem similar at first glance, there are subtle differences as Sne’s style is classic and Jyo’s is more out-of-the-box.
They have created a signature style that is a mix and call each other their ‘best stylist and critic’.
It helps that the fashionistas have been collecting for a long time and have generational pieces they borrow from their moms and grandmas — but they don’t always step out in head-to-toe designer duds.
“A lot of people assume that we have maximum style, which is actually not true,” they said, explaining that they simply have a “go hard or go home” approach to fashion week when the streets become their runway.
In their daily lives, they are far more minimal and opt for ’emotional dressing’, which is mood-based style.
“If you’re not a consumer or an editor, journalist, (or) an industry expert whose presence would potentially bring something more to the table for the brand,” the sisters said.
The highly unique Louis Vuitton Virgil Abloh Ebene monogram bag retails for around $60,000
Their favorite designer is Chanel because they identify with the house’s ‘core brand values and aesthetic’ and they believe that the French luxury fashion house speaks the language of every woman from every generation.’
But their most significant pieces are from Hermès – because of the thrill of working with their sales staff to source their dream bags.
They appreciate ‘the hunt to find each one to add to our collection (and) the anticipation and wait after requesting them’, as well as the process of desiring the coveted handbags.
Sne’s current favorite is that one Hermès Kellywood Perspective Cavaliere, an intricate, rare bag that retails for $176,400.
Jyo’s latest memorable purchase is Kelly Pluch in teddy, which is one of the most exclusive Hermès bags and sells for $59,000 to $180,000.