How a conversation heard in the gym inspired a young couple to quit their business jobs and start a global activewear business worth MILLIONS
- Slyletics develops active wear for some of the greatest influencers and athletes
- The company has made $ 16.9 million for its customers since it was launched in 2015
- Co-founder Simon Rawadi was inspired by hearing people complain in the gym
- & # 39; Shut up and do it & # 39; became the motivation for their first activewear company
Activewear production company Slyletica, based in Melbourne, has earned $ 16.9 million for its 100 global customers and $ 4.3 million last year.
But Australia's fastest-growing start-up owes part of its success to a more modest start after an interview was overheard at the gym.
"I was listening to guys at the gym talking about how they wanted to lose weight and I just thought," stop talking and close the mistake and do it, "& # 39; co-founder Simon Rawadi, 33, told FEMAIL.
Melbourne activewear company Slyletica has made $ 16.9 million for their more than 100 global customers and $ 4.3 million themselves last year (photo co-founders Simon and Yetta Rawadi)
What is Slyletica?
Simon and Yetta founded their own asset brand in 2012 after witnessing the growing demand for premium activewear in the market.
Soon after their first series was released, they were flooded with requests for companies to use their inventory and make their own labels – and Slyletica was born.
They now serve more than 155 customers from 12 countries.
The phrase became the motivational message of their first company, from which emerged the production and brand development agency known today as Slyletica.
Simon entered into a partnership in 2014 with his now-wife Yetta, 32, who both left their jobs in the business world, to make their combined hobbies in fitness and fashion a reality.
& # 39; I wanted to get away from that business world and build up that creative space. For me it was natural progress, & he said.
Their first activewear label originally only sold their own product, but they were soon flooded with requests for other brands.
When it comes to the success of their business, Simon said that paying attention to what customers want is crucial – and not just assuming.
& # 39; When I first started taking Slyletica three and a half years ago, we didn't offer the service we do today, & # 39; he said.
But Australia's fastest growing startup owes part of its success to a more modest start after a conversation was overheard in the gym (see the Flextt range, the brainchild of one of their influencer clients, Taya Brooks)
# Customers have very specific needs in the area of turn-around. I realized that we couldn't live up to that at the beginning, so we shifted the way they get the products. & # 39;
Each of the agency's clients, who have a number of & # 39; the world's most prominent athletes, also has its own brand manager to ensure that their needs are met.
Many of the company's high-profile customers are treated confidentially, but also include Body Fit Training, a fitness chain with nearly 50 locations throughout Australia.
Each of the agency's clients, with some of & # 39; the world's most prominent athletes, also has its own brand manager to ensure that their needs are met
Yetta is passionate about working with influencers who, according to her, get a bad press
& # 39; They are our most specific customers and do everything to ensure that we offer them the best fit, & # 39; she said
Another is the 15-year-old model Taya Brooks, who has more than 100,000 followers on Instagram.
Yetta is passionate about working with influencers who, according to her, get a bad press.
& # 39; They are our most specific customers and do everything to ensure that we offer them the best fit, & # 39; she said.
& # 39; Fitting their brand is very important – it's not about making money fast and they really care about their product. & # 39;
Simon and Yetta, who married in 2017 and welcomed their first child Amelia the following year, have now set their sights on conquering the American market in Los Angeles.
& # 39; Fitting their brand is really important – it's not about making money fast and they really care about their product, & # 39; she added.
Simon and Yetta, who married in 2017 and welcomed their first child Amelia the following year, have now set their sights on conquering the American market in Los Angeles
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