Everyday Australian mom Natalie Angel has turned her natural flair for fashion into a business opportunity after her realistic try-out videos on Instagram gained her a following of more than 123,000 women sucking her every word.
The mother-of-one from the Sunshine Coast, Queensland, started her page ‘Let me try before you buy’ 18 months ago after noticing a “huge gap in the market for honest feedback” for clothing that includes size 16 and up.
Natalie, 41, sat down with FEMAIL and explained that while the average Australian woman is between sizes 14 and 16, there are very few honest reviews for them online.
Because there is no standard size chart in Australia, Natalie often felt dazzled and frustrated when shopping online for clothes that fit well.
So the likeable mom decided to “try it on for herself” and started sharing videos of herself online trying on clothes to help women find the perfect fit.
Her brand now has a strong, engaged following, and businesses almost always sell out immediately after appearing in one of her “try-on” videos.
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Natalie Angel (pictured) is on a mission to help women shop for outfits online with confidence by sharing honest videos on Instagram
The Sunshine Coast mum-of-one started her Let Me Try Before You Buy page 18 months ago after noticing a “huge gap in the market for honest feedback” for clothing that includes size 16 and up
In the clips, Natalie exudes confidence and records her first wearing different outfits to share her first, honest thoughts and styling tactics.
Natalie said she doesn’t feel pressured by the brands and retailers to share her honest reviews because she always “puts the woman who looks first.”
Her main goal is simple, ‘help women be nice to the beautiful woman in their mirror’ and give them the confidence and knowledge to style themselves well.
“Our bodies will be constantly changing, and that’s completely normal,” she said.
Natalie herself has a standard size 16 and her target group is the ‘everyday woman’ who leads a busy life and combines work and family.
“Older women often have more disposable income, but are not represented,” she says.
In the clips, Natalie records her first wearing different outfits to share her first honest thoughts and styling tactics
What are Natalie Angel’s 7 go-to style rules for all ages and shapes?
1. Focus on what you want to improve on your body instead of what you want to cover
2. If you are wearing a shirt, turn it and tuck it in at the front or sides
3. Cuff your jeans to show off your shoes
4. Consider the practicality and material of which the clothes are made:
5. Mix and match different pieces together
6. Try to aim for three to five looks for each piece
7. If you don’t feel comfortable in it, don’t wear it
Due to the inconsistent online sizing chart, Natalie said brands have to work harder to be more inclusive and consider customer needs.
“I think the Australian system is changing, but there is still a long way to go,” she said, adding: “And as a customer, we should use our power to let brands know what needs to be changed. – because the brands will win’ I don’t know unless we tell them.’
When asked about her top styling tips, Natalie said it’s important to “focus on what you want to enhance” about your body rather than “what you want to cover.”
Due to the inconsistent online sizing chart in Australia, Natalie said brands should work harder to be more inclusive and consider customer needs.
Natalie said she hopes to “give women enough tools” to style their clothes and “rock an outfit.”
“You can twist a shirt and tuck it in to tell the onlooker you want to tone your waist, or you can strap your jeans down to shorten the length and focus on your shoes,” she said.
“You can also wear long skirts to make you look taller — there are so many ways to style an outfit once you know the basics.
“I want women to feel empowered, I want them to feel happy and comfortable in their own bodies.”
“I want women to feel stronger, I want them to feel happy and comfortable in their own bodies,” she said
Going forward, Natalie doesn’t want to stop sharing videos to help women, but she said she has another mission in mind – helping women feel comfortable wearing swimwear.
Going forward, Natalie doesn’t want to stop sharing videos to help women, but she said she has another mission in mind.
‘The thing for me is summer; if I can help women swim and feel comfortable enough to wear swimwear, that’s what’s in my heart and I want to push for that,” she said, holding her hands to her chest.
“I want them to be loving to themselves and the woman in their mirror, and to have fun—not sit on the beach fully clothed.”
Natalie has worked with numerous brands and retailers from across Australia, many of which have been impressed by the high number of customers who first came to their sites to purchase the clothes they have worn.