The most-earning children's influencers from 2019 have been announced – and the list is only a few weeks after it turned out that the parents of the highest-earning star on YouTube may be investigated for not indicating paid sponsorship.
The inaugural list compiled by Childcare.co.uk has ten social media stars that are between three and sixteen years old. Although they are young, they have earned nearly $ 35 million in sponsored messages, brand collaborations and promotions promoted through Instagram and YouTube.
The biggest earner of the list is Ryan Kaji, a seven-year-old boy famous for rating toys on his YouTube channel, but his $ 21.9 million (£ 17.7 million) fortune does not come without controversy.
Really rich: a list of the top 10 child influencers from 2019 has been revealed. Seven-year-old Ryan Kaji (photo) is the top earner with a net worth of $ 21.9 million (£ 17.7 million)
Earlier this month, it was announced that Ryan & # 39; s parents Shion Guan and Kieu-Loan may face investigation by the Federal Trade Commission after a lobby group claimed that they had not made it clear to other children that their son was pushing toys from companies that had him sponsored.
The second highest earner earned his fortune by becoming a gaming influencer. Kyle & # 39; Bugha & # 39; Giersdorf, 16, won a whopping $ 3 million (£ 2.4 million) at the inaugural Fortnite World Cup earlier this year.
The list also proves that you can be a toddler and still earn a lot of money on Instagram. The youngest earners are three-year-old identical twins Taytum and Oakley Fisher, who have a fashion-driven net worth of $ 1 million (£ 880,000).
& # 39; Influencers are some of the most powerful people in modern society, and despite their young age, the children on this list prove that they can make millions with their audience, & # 39; said Richard Conway, the founder of Childcare.co.uk.
& # 39; As a parent, I have seen firsthand the impact that children have today, through social media sites such as YouTube, Instagram and Twitch. Because most children are now growing up to become online stars, we wanted to see how much money influencers can make from children & # 39 ;, he added. & # 39; Maybe parents will look at this and see YouTuber as a viable career choice for their children! & # 39;
Fan Club: Ryan & # 39; s love for rating toys on his popular YouTube channel Ryan ToysReview has brought him 21.7 million subscribers
Drama: Ryan & # 39; s parents, Shion Guan and Kieu-Loan (photo), may face an investigation by the Federal Trade Commission for not clearly disclosing paid sponsorship
1. Ryan Kaji (Ryan Toys Review)
Age: seven Net value: $ 21.9 million (£ 17.7 million)
Ryan & # 39; s love for rating toys on his popular YouTube channel Ryan Toys Review has led him to earn an enormous fortune that most adults could only dream of.
The channel, which has 21.7 million subscribers, is run by his parents, Shion Guan and Kieu-Loan, and shows videos in which he unpacks toys and plays with them before sharing his thoughts.
While the seven-year-old has only 37,000 Instagram followers, his cult following on YouTube has brought him billions of views – and a big fortune.
The Cypress, Texas family also has a second YouTube channel, Ryan & # 39; s family overview, which features the appearances of its twin sisters, Emma and Kate, although it has only 4.66 million subscribers so far.
Nothing to fear? The family insists that they strictly follow the rules on the platform & # 39; & # 39;
Ryan was only three years old when he started making YouTube videos & # 39; s in 2015. He was an avid viewer of toy reviews at the time, especially those who focused on Thomas The Tank Engine.
& # 39; One day he asked me: & # 39; Why am I not on YouTube when all other children are? & # 39; So we just decided – yes, we can do that, & his mother told TubeFilter in 2016. & # 39; Then we took him to the store to get his very first toy – I think it was a Lego train set – and it all started from there. & # 39;
The channel, Ryan's father said, was also a way to share bits of his son's life with their extended family members, many of whom live outside the US.
Almost all of Ryan's money, or about $ 21 million, comes on his two channels, according to pre-roll advertisements Forbes, while the remaining $ 1 million comes from sponsored messages.
Last year he was the highest paid YouTube star, but his family made headlines this month for a very different reason.
Ryan & # 39; s parents may face an investigation by the Federal Trade Commission amid accusations that their son has induced ignorant children to buy toys made by his sponsors.
In a complaint filed with the FTC, consumer watchdog Truth In Advertising accused Ryan of disclosing clearly paid sponsorship of brands such as Walmart. They say that 90 percent of the family's videos contain a paid product, but they do not always label them as such.
however, the family insisted that they & # 39;strictly follow the terms of service of all platforms and all existing laws and regulations, including advertising disclosure requirements. & # 39;
Winner: Kyle & # 39; Bugha & # 39; Giersdorf, 16, made the list after winning $ 3 million (£ 2.4 million) at the inaugural Fortnite World Cup in July
2. Kyle Giersdorf (@Bugha)
Age: 16 Net value: $ 3.2 million (£ 2.6 million)
Kyle, known online as & # 39; Bugha & # 39 ;, is a professional Fortnite player for the Sentinals, a North American esports team.
The 16-year-old from Montgomery County, Pennsylvania, made the news in July when he won $ 3 million (£ 2.4 million) after winning the top prize at the inaugural Fortnite World Cup, which was held at Billie Jean King Tennis Center in New York City.
Smart: Kyle, who has 1.4 million Instagram followers, plans to save his winnings
Kyle was one of at least 100 players competing for $ 30 million in total prize money, as the huge popularity of video and online games has generated top-class investments and has fueled the emerging professional sport.
He played under the name & # 39; Bugha & # 39; and won the solo final of the Fortnite World Cup by scoring 59 points, 26 more than the psalm of its closest competitor, according to the Fortnite World Cup Leaderboard, posted on the game's website.
The unique Kyle username has a heartwarming background story. When he was a baby, he giggled every time his grandfather & # 39; bugga, bugga & # 39; said. As a teenager he made it his username, although he opted for an alternative spelling.
He told me Philadelphia researcher that he started playing Fortnite two years ago, and a year later he played competitively.
On average, he spends six hours a day playing the online game, even on school evenings. He said he came home around 2 p.m. and does an hour of homework. He usually plays Fortnite from 3:00 pm. until 9 p.m. and then do another hour of homework before bed.
Kyle, who has 1.4 million Instagram followers, plans to save his profit, but he said he would like to buy a desk so that he has more room while gaming.
Money maker: Everleigh Rose Soutas, six, has a net worth of $ 2.2 million (£ 1.8 million)
In the family: Everleigh was just a toddler when she found fame online with the help of her mother, social media star Savannah LaBrant (photo)
3. Everleigh Rose Soutas (@ everleighrose / Everleigh opens toys / The LaBrant Fam)
Age: Six Net value: $ 2.2 million (£ 1.8 million)
Everleigh was just a toddler when she became known online with the help of her mother, social media star Savannah LaBrant.
Savannah manages the YouTube channel The LaBrant Fam with her husband Cole LaBrant, Everleigh's stepfather, but the little girl is a star in itself.
Everleigh is a fashionista in pint format, and she Instagram account is filled with photos of her showing off her stylish outfits, which brought her no less than 4.7 million followers.
Banking on being cute: Everleigh has no fewer than 4.7 million Instagram followers
There are also numerous performances by her mother, her beloved dog and her sister, Posie Rayne LaBrant – who has 1.5 million followers herself.
When she doesn't take a pose on Instagram, she unboxes toys and takes part in family challenges on her YouTube channel, Everleigh opens toys, with 2.8 million subscribers.
Everleigh's old best friend is fellow social media star Ava Foley, whose mother Michelle Foley is good friends with Savannah.
The mothers co-run the Instagram ForEverAndForAva in addition to the personal accounts of their daughters. Photos of their little girls who effortlessly model coordinated outfits have earned the joint account 1.2 million followers.
The young friends have a YouTube channel with the same name that has 1.66 million subscribers. They have also appeared in Vogue Australia and campaigns for Kardashian Kids.
Everleigh clearly has many fans, but her mother and stepfather have been critical over the years.
Savannah and Cole were slammed earlier this year for tearing Everleigh by telling her they were giving her puppy away as part of a cruel joke.
The couple was also in hot water last year when they were accused of pretending to evacuate their home during the California fires.
In the money: Sophia Grace Brownlee, 16, has a net worth of $ 1.7 million (£ 1.4 million). She has turned from a viral video star to an aspiring rapper
So young: Sophia was eight years old when she and her cousin Rosie Grace McClelland started appearing on The Ellen DeGeneres Show after a video of them went viral
4. Sophia Grace Brownlee (@ therealsophiagrace / Sophia Grace)
Age: 16 Net value: $ 1.7 million (£ 1.4 million)
Sophia became known when she was just eight years old and the teenage star power continues to rise.
The now 16-year-old and her younger cousin Rosie Grace McClelland placed a cover of Nicki Minaj & # 39; s & # 39; Super Bass & # 39; on YouTube that went viral in 2011 and attracted the attention of Ellen DeGeneres.
Next: The British teenager released a rap song earlier this year with the title & # 39; Can & # 39; t Sleep & # 39;
The cute couple started appearing in the comedian's talk show and a few years later, Sophia debuted her single & # 39; Girls Just Gotta Have Fun & # 39 ;, which has more than 219 million views on YouTube.
In 2015 she released her second single & # 39; Best Friends & # 39; and earned her appearance on the Billboard Hot 100. After a contract with Capitol Records, France, she unveiled her third single, & # 39; Girl in the Mirror & # 39; along with a video clip with the rapper Silento.
Earlier this year, the British teenager made the news when she & # 39; Can & # 39; t Sleep & # 39; released a rap song that she wrote together.
Sophia & # 39; s music videos & # 39; s will be placed under her name Youtube Channel, with everything from makeup tutorials to an interview with actor Benedict Cumberbatch.
The channel has more than 3.33 million subscribers, although it has not posted a video for seven months.
Sophia is much more active on her Instagram account, which has more than 1.4 million followers.
Stars: four-year-old twins Emma and Mila Stauffer have a net worth of $ 1.2 million (£ 960,000). Mila (right) is best known for her precociousness, written by her family
Next: The sisters found fame on the popular Instagram account of their mother Katie, which has more than 3.9 million followers
5. Mila and Emma Stauffer (@kcstauffer)
ages: four Net value: $ 1.2 million (£ 960,000)
Mila and Emma shot up to gain fame because of the popular popularity of their mother Katie Instagram account with more than 3.9 million followers.
Katie and her husband, Charles, have three older children, Kaitlin, Charles and Finn, but it is their four-year-old twins who are recognized on the street.
Impressive: earlier this year they designed their own children's line for Target
Although Emma is a bit more camera shy, Mila is best known for her hilarious tirades about everything from vegetarianism to the & # 39; appearance & # 39; Cinderella castle in Disneyland.
In the popular video & # 39; s she portrays a precocious toddler with many opinions while following scripts written by her mother, father and older sister.
The twins may well be the star of the show, but Katie published pictures of her oldest children long before they were born and videos.
The mother of five started earning money with Instagram seven years ago after advertisers started reaching her.
The family also has significant followers on YouTube and Facebook.
Katie never dressed Mila and Emma even though they were twins, and the two girls themselves became fashionistas.
Earlier this year they designed their own children's line for Target.
The growing popularity of the girls has brought them a net worth of $ 1.2 million (£ 960,000).
Toddlers who can buy tiaras! The youngest earners on the list are three-year-old Taytum and Oakley Fisher, who have net assets of $ 1 million (£ 880,000).
Famous: Their mother Madison Fisher often shares pictures of striking cute poses while wearing matching outfits. They have more than 3.1 million Instagram followers
6. Taytum and Oakley Fisher (@taytumandoakley)
Ages: Three Net value: $ 1 million (£ 880,000)
Taytum and Oakley are only three years old and are the youngest children who appear on the list thanks to their actress mama Madison Fisher.
Madison, who is himself a social media star, created their becoming increasingly popular Instagram account only two days after their birth.
Taytum and Oakley have been playing since they were six months old and they are best known for playing the twin daughters of Emily and Alison in the seventh season of Pretty Little Liars.
Their mother often shares photos of striking cute poses while wearing matching outfits.
The stylized snapshots have delivered the girls more than 3.1 million followers – and a net worth of $ 1 million (£ 880,000).
Madison and her husband Kyler Fisher also run the YouTube channel of the family, Kyler and Mad, with videos of the twins and their newborn daughter Halston, who was born in March.
The influence is clearly in their blood, because the girls are cousins with Everleigh Rose Soutas, the third highest earner of the list.
Competitor: professional gamer Kyle Jackson, 15, has a net worth of $ 890,000 (£ 720,000)
Going pro: the London-born teenager plays Fortnite for the eSports Team Secret team since he was 13 years old
7. Kyle Jackson (@mongral)
Age: 15 Net value: $ 890,000 (£ 720,000)
Kyle, whose online alias & # 39; Mongral & # 39; is a professional gamer who has been playing Fortnite for the eSports team Team Secret since he was 13 years old.
Like Kyle Giersdorf, the second highest earner on the list, the London-born teenager took part in the Fortnite World Cup in the summer.
He took home more than $ 400,000 in prize money after the finish in 13th place in the solo tournament and in sixth in the duo competition.
However, he seems more interested in getting a girlfriend.
& # 39; Even if I didn't win … can I have a girl with $ 410,000 in income? Plz really wants it, & he tweeted after the game.
In addition to winning prize money, he shares Fortnite content and hosts giveaways for fans on his social media platforms.
Identical fortune: the eight-year-old twins Ava Marie and Leah Rose have a net worth of $ 750,000 (£ 610,000). Some fans have them & # 39; the most beautiful girls in the world & # 39; mentioned
Not your average portrait: the young models have more than a million Instagram followers and beauty is clearly in the family
8. Ava Marie and Leah Rose (@clementstwins)
ages: Eight Net value: $ 750,000 (£ 610,000)
Ava Marie and Leah Rose are the third twins to make the list with a capital of $ 750,000.
The sisters were just normal – albeit very beautiful – children who lived in Los Angeles when their mother on their seventh birthday in 2017 Instagram account for them.
Within a few months, the identical reached more than a million Instagram followers, and they now book gigs with fashion publications and clothing brands.
The girls are described as & # 39; absolutely gorgeous & # 39 ;, & # 39; so beautiful & # 39; and & # 39; really really beautiful girls & # 39; by followers, some of whom they even & # 39; the most beautiful girls in the world & # 39; to mention.
The sisters are also not the only models in the family. Their older brother, Chase Robert, also has an Instagram account run by their mother. He has a contract with the same agency as his sisters.
Tween-titan: actor and singer Gavin Magnus, 12, has a net worth of $ 530,000 (£ 430,000). He has more than 1.28 million YouTube subscribers and 986,000 Instagram followers
Next: The tween recently shared that he is working on his debut album with Ludacris
9. Gavin Magnus (@ gavinmagnus / Gavin Magnus)
Age: 12 Net value: $ 530,000 (£ 430,000)
Gavin is an actor, rapper and singer who has more than 1.28 million subscribers to his eponymous Youtube Channel.
The jokes, challenges and giveaways in his videos made him one of the rising stars of YouTube.
In January, the 12-year-old began his burgeoning singing career with the release of his first video clip, & # 39; Crushin & # 39 ;, which was viewed more than 15.6 million times.
Gavin, which has more than 986,000 Instagram followers, has a net worth of $ 530,000 (£ 430,000), but it seems that more money is coming its way soon.
The tween recently shared that he is working on his debut album with Ludacris.
Get rich: Gamer Benjy David Fish (left) has a net worth of $ 520,000 (£ 420,000)
Targeted: the 15-year-old from the UK signed with NRG Esports in March and recently participated in the Fortnite World Cup in July
10. Benjy David Fish (@ benjyfishy / Benjyfishy)
Age: 15 Net value: $ 520,000 (£ 420,000)
Benjy, known online as Benjyfishy, is a professional gamer who signed with NRG Esports in March.
The 15-year-old from the UK started homeschooling earlier this year so that he could concentrate full time on gaming and it seems that his hard work is bearing fruit.
Benjy was one of the participants in the Fortnite World Cup in July and he earned $ 100.00 in prize money after finishing 25th in the solo round and 14th in the duo tournament.
Benjamin's assets are $ 520,000 (£ 420,000) and he knows exactly what he wants to do with his money.
& # 39; I would like to buy a home for my family & he said ESPN in July. & # 39; We have always rented since my father died when I was eight months old, so it would be nice to be able to help. & # 39;
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