Meat-free Imopsible Whopper gives Burger King a double-digit boost in visitor numbers
- The patty is made from soy protein, coconut oil and heme from plants
- It was tested in 59 fast food restaurants in the St. Louis area of Missouri
- The hunter will be sold at the end of 2019 in all Burger King restaurants in the US
The latest vegetable product from Burger King has brought the fast food restaurant a significant increase in the number of visitors.
In April, the company announced the roll-out of the new meat-free Impossible Whopper for customers looking for a vegan or vegetarian alternative to their classic beef burger.
A report from InMarket in Observations found that when the meat-free hamburger was released last month, restaurants in St. Louis had 16.75 percent foot traffic compared to March.
Burger King tested the meat-free Impossible Whopper (photo) at 59 locations in the St. Louis area of Missouri
The report stated that the Burger King locations that offer the Impossible Whopper & # 39; performed better than the US foot traffic average by 18.5 percent & # 39; during the test period.
& # 39; It is likely that this huge increase in foot traffic is largely due to the new meatless option of the fast food chain & # 39 ;, it added.
The patty, made from soy protein, coconut oil and heme derived from plants, was tested at 59 locations in the St. Louis area of Missouri.
The subsidiary of Restaurant Brands International announced that by the end of 2019 the Impossible Whopper would be available at every restaurant throughout the country.
Burger King eateries in other areas saw their traffic decrease by 1.75 percent while the new citizen was being tested, the report found.
& # 39; Given the success in St. Louis, we expect to see a positive impact on the visit if the Impossible Whopper is rolled out nationally in the future & # 39 ;, said in Market InSights in a statement.
Burger King restaurants offering the vegan product saw their traffic increase during the test period last month
Burger King promoted the Impossible Whopper, made by Impossible Foods, in St. Louis on social media and other outlets, just like any other promotion.
& # 39; The Impossible Whopper is doing very well in our test markets and it continues to drive new traffic to our restaurants & # 39 ;, said Burger King spokeswoman Dori Robau Alvarez in a statement.
Burger King has also announced that they will launch a version of the meat-free burger in Europe, starting with Sweden.
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