Home Life Style McVitie’s is launching its first fruit-free flavor of Jaffa Cakes, and the brand admits there will be a “debate” around this peculiar choice.

McVitie’s is launching its first fruit-free flavor of Jaffa Cakes, and the brand admits there will be a “debate” around this peculiar choice.

0 comment
In a screenshot of a Twitter save shared widely on UK Facebook groups, McVitie's appeared to have confirmed that there is chocolate at the bottom of a Jaffa cake.

For a harmless little gift, Jaffa Cakes can cause a lot of debate.

It is a cookie? It is a cake? Should you eat it all at once or nibble the edge before the jelly?

These are questions being asked in homes across the UK and while they may always remain a mystery, McVitie’s fans surprised in 2020 by putting an end to a debate.

The Edinburgh biscuit company has revealed that chocolate is at the base of Jaffa cake, contrary to popular belief.

In a screenshot of a Twitter save shared widely on UK Facebook groups, McVitie’s appeared to have confirmed that there is chocolate at the bottom of a Jaffa cake.

The UK social media user known as David claimed to have asked the Jaffa Cake team to confirm which side of the treat is superior via Facebook Messenger.

In screenshots that have since been widely shared, they said: “Hi David, our Jaffa Cakes go through a chocolate warehouse so the chocolate is on the bottom, thanks Jaffa Cake,” to which David quickly responded: “WTF.”

The post was then shared on the Facebook group. Family lockdown tips and trickswhere many did not agree with the news.

‘Haha, no, I really don’t accept this. The cake part is the base,’ one person said.

‘My God, that’s like eating a ham salad sandwich with the ham on the bottom and the salad on top. All wrong,’ added another.

“I refuse to accept this,” said a third.

‘The bad news keeps coming. What a year,” wrote a fourth.

‘Their own advert shows the chocolate face up on the plate!’ a fifth noticed it.

Users also took to Twitter to share their shock, with one writing that they were “horrified” by the news.

The post was then shared on the Family Lockdown Tricks and Tips Facebook group, where many disagreed with the news.

The post was then shared on the Family Lockdown Tricks and Tips Facebook group, where many disagreed with the news.

McVitie’s earlier weighed in on the debate and revealed that it’s not just Jaffa Cakes but all of their sweets that have chocolate at the bottom.

Marketing director Kerry Owens previously told MailOnline: ‘When we make our McVitie’s chocolate biscuits, whether they’re chocolate Hobnobs, chocolate digestifs or even Jaffa cakes, they go through a chocolate tank on the production line.

“This essentially ‘covers’ the bottom with chocolate, so we can confirm that the chocolate is officially on the bottom of the cookies.”

You may also like