McDonald’s devotees have had quite a bit of heartbreak when it comes to the menu of the beloved fast food restaurant. Fans have mourned the Arch Deluxe, baked apple pie and the company’s salads, among countless others menu items discontinued by the fast food giant. While customers have successfully petitioned the brand to bring back some of its favorites, such as the short-lived return of its szechuan sauce, there is one popular food that the company will no longer sell in the near future: the Snack Wrap.
At the beginning of August, a viral TikTok lamented the chain’s decision to stop producing its Snack Wrap — a combination of chicken, cheese and vegetables rolled in a flour tortilla — which the brand discontinued in 2016. Fans, however, got a glimmer of hope from someone who claimed to be a McDonald’s employee in the comments. “As a McDonald’s employee, they would be back soon. We are waiting for a response from the company to take us off the limited menu,” one commenter wrote.
Unfortunately, representatives of the fast food chain told ? The takeaway it is not so.
“Snack Wraps were removed from our national menus in the US several years ago, after which local markets and restaurants could decide to offer them locally based on customer preferences,” a McDonald’s representative told the publication. “Last June, Snack Wraps were phased out as a local offering. At this time, there are no plans to bring Snack Wraps back to national menus in the US or Canada.”
Immediately Change.org petition with more than 8,500 signatures advocating the return of the Snack Wrap, many customers are wondering why McDonald’s won’t heed the call.
According to a report, the answer has nothing to do with the demand for Snack Wraps, but rather the amount of time it takes to prepare them. 2019, Investopedia reported that preparing just the tortilla used in the Snack Wraps took McDonald’s employees twice as long as it took to assemble burgers — and that doesn’t even take into account the prep work required for the other ingredients of the wrap or assembly time.
Considering that the Snack Wrap cost less than $2, the time it took to make it just wasn’t worth the financial reward for the chain. That won’t be enough to lower Snack Wrap’s die, though — disappointed fans have already taken to Twitter to beg the company to reconsider.
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