The popularity of the plant-based & # 39; meat & # 39; trend is only increasing, and now McDonald & # 39; s is participating. The popular fast food chain will test a Beyond Meat burger for 12 weeks in 28 restaurants in southwestern Ontario, according to a CNBC report.
The test citizen will take the P.L.T. (plant, lettuce and tomato). It costs $ 6.49 CA plus tax (about $ 4.90 USD), and it will be used to determine both the demand and usability of offering vegan patties.
"This test allows us to find out more about the real implications of serving the PLT, including customer demand and the impact on restaurant activities," said Ann Wahlgren, vice president of McDonald & # 39; s worldwide menu strategy.
McDonald & # 39; s is not the only fast food chain that explores the potential of vegetable meat. Rival chain Burger King has already started rolling out a meatless Impossible Whopper burger with pasties from Impossible Burger (the biggest rival of Beyond Meat in the vegetable meat game). Carl & # 39; s Jr. also sells a meatless burger from Beyond Meat, White Castle has a Impossible slider, Subway has plans to test a Beyond Meatball Marinara sandwich, and KFC is working with Beyond Meat to develop a plant-based fried "chicken."
In addition, both Beyond Meat and Impossible Burger have recently started rolling out their products to supermarkets. From June this year, Beyond Meat had already started selling its upgraded "meatier" hamburgers in stores such as Whole Foods, Kroger, Safeway, Publix, Wegmans, Target and Sprouts. Impossible Burger products started this month with grocery stores in Southern California and on the east coast.